Kinetic Worldwide

CLAVENT | August 19, 2020

The COVID-19 pandemic is still being battled across the world and a lot of organizations have come to an ambiguous halt. In such uncertain times, businesses are reorienting their approach towards the new normal. Especially, for an industry like Events and Conferences, where the real essence is a large gathering of like-minded people coming together to create an experience. Adapting to the new norm, Clavent is organizing a virtual conference on 5th and 6th Sep...

Social Media Advertising

Integral Ad Science | November 02, 2022

Integral Ad Science (IAS), a global leader in digital media quality, has released the results of its online survey among Australian online users to understand consumer attitudes towards environmental causes and sustainability. Jessica Miles, country manager ANZ at IAS, said, “Our study shows that sustainability needs to play an important role in a brand’s advertising strategy. Consumers not only expect businesses to play a leading role but are more likely...

Ad Networks

Ogilvy | July 04, 2022

WPP (NYSE: WPP) today announces it has agreed to acquire the business of Bower House Digital, a leading marketing technology services agency located in Australia. Bower House Digital will join Ogilvy’s global network, further strengthening its ability to deliver technology-driven marketing solutions for clients. Founded in 2017 by Bryan Dobson and Meg Quinn, it employs approximately 80 people across Australia and the Asia Pacific region. The agency designs, bu...

Brand Marketing

Business Wire | March 29, 2023

CitrusAd and sponsorcart.io partner to deliver on-site shoppable video ad technology to retail media networks in the U.S. and abroad. The CitrusAd and Sponsorcart partnership simplifies video campaign activation, and retail monetization, making it easier than ever for brand advertisers across the globe to activate shoppable video campaigns on retail media networks. Brands can implement, manage and scale video ad creative alongside, add-to-cart functionality for corresponding SKUs that enab...