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Ad Networks
Kohl’s | July 22, 2022
Kohl’s (NYSE: KSS) today announced the expansion of Kohl’s Media Network (KMN), the company’s in-house retail media agency, to further the company’s advertising opportunities and provide brands, vendors and partners an extensive portfolio of omnichannel media services. The retail media network harnesses Kohl’s omnichannel presence, knowledge of its customer base, and 60-year history in retail to connect brands with their intended audiences and provide valuable busin...
AdAdapted | August 17, 2022
AdAdapted Shoppable Video Ads enable brands to build eCommerce campaigns on AdAdapted’s industry-leading Shopping List Marketing mobile ad platform. This goes beyond standard video ads by utilizing AdAdapted’s one-click functionality so consumers can add branded products directly to their eCommerce cart. The product leverages AdAdapted’s exclusive verified shopper audience to target consumers based on shopping list intent behavior, ensuring ads are served only to the consumers ...
Mobile Advertising
Mintegral | January 11, 2021
Mintegral, a portable advertising stage, has reported that its SDK items have finished a client protection security appraisal performed by a globally perceived bookkeeping firm. The review report demonstrated that Mintegral has set up a total framework to keep up the security of clients' very own data and other touchy data during the assortment and transmission measure. The Mintegral user protection security evaluation was done by a main 10 global bookkeeping firm with extensi...
cityam | January 23, 2020
Steve Goodman, who served at WPP for 36 years, and former Omnicom director Peter Thomson said the new venture will exploit the opportunities created by an evolving media landscape. The London-based agency will focus on print media, providing a specialist outlook similar to those already available for the radio and outdoor advertising sectors. Print advertising spend has suffered a steady decline over the last decade, falling from 25 per cent of total spend in 2012 to just 8.7 per cent last year....
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