Launchpad Advertising

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We’re a New York-based, independent, full-service ad agency. We are problem solvers—strategic thinkers—creative minds—all rolled into one. We specialize in working with service brands, with an approach that drives greater activation through meaningful relationships.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ADVERTISER CAMPAIGN MANAGEMENT

ICE LAUNCHES MULTI-FACETED GLOBAL BRAND AND ADVERTISING CAMPAIGN

Intercontinental Exchange | March 24, 2022

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Intercontinental Exchange, Inc. (NYSE: ICE), a leading global provider of data, technology and market infrastructure, today unveiled its global brand campaign, called “Make the Connection,” which further unifies ICE’s businesses under one broad theme. Elements of the campaign include contributions from a cast of influencers from varied walks of life, united around the powerful idea of making connections, something ICE has done in global markets since its founding...

Read More

ADLUCENT'S LIFT MENTALITY TECHNOLOGY MEASURES ADVERTISING ROI

ADLUCENT | September 21, 2020

news image

Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line. Lift Mentality enables marketers across the e -commerce marketplace to answer their most pressing question, "How effective is my advertising...

Read More

DISPLAY ADVERTISING

HIVESTACK EXPANDS BUSINESS IN BRAZIL BY SIGNING NEW SSP, RZK DIGITAL

Hivestack | November 03, 2022

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Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced a partnership with RZK Digital, a data-driven DOOH media network operator offering large-scale LED panels distributed across high urban transport environments in Greater São Paulo. This partnership will integrate RZK Digital’s DOOH inventory into the Hivestack Supply Side Platform (SSP) allowing advertisers both from within and outside of Brazil to activate camp...

Read More

ADVERTISER CAMPAIGN MANAGEMENT

ROKU NAMES THREE EXECUTIVES TO NEW ROLES AS PRESIDENTS OF MEDIA, DEVICES, AND CONSUMER EXPERIENCE

Roku, Inc. | September 23, 2022

news image

Today, Roku, Inc. (Nasdaq: ROKU) announced that three senior executives have been named as presidents of the company’s media, devices, and consumer experience business areas. Media industry veteran Charlie Collier will be joining Roku as President, Roku Media, effective in late October, based in New York. Under Collier’s leadership, Roku Media will reinforce Roku’s commitment to serving advertisers, content partners, and consumers across Roku’s market-leadi...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

ICE LAUNCHES MULTI-FACETED GLOBAL BRAND AND ADVERTISING CAMPAIGN

Intercontinental Exchange | March 24, 2022

Intercontinental Exchange, Inc. (NYSE: ICE), a leading global provider of data, technology and market infrastructure, today unveiled its global brand campaign, called “Make the Connection,” which further unifies ICE’s businesses under one broad theme. Elements of the campaign include contributions from a cast of influencers from varied walks of life, united around the powerful idea of making connections, something ICE has done in global markets since its founding...

Read More
news image

ADLUCENT'S LIFT MENTALITY TECHNOLOGY MEASURES ADVERTISING ROI

ADLUCENT | September 21, 2020

Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line. Lift Mentality enables marketers across the e -commerce marketplace to answer their most pressing question, "How effective is my advertising...

Read More
news image

DISPLAY ADVERTISING

HIVESTACK EXPANDS BUSINESS IN BRAZIL BY SIGNING NEW SSP, RZK DIGITAL

Hivestack | November 03, 2022

Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced a partnership with RZK Digital, a data-driven DOOH media network operator offering large-scale LED panels distributed across high urban transport environments in Greater São Paulo. This partnership will integrate RZK Digital’s DOOH inventory into the Hivestack Supply Side Platform (SSP) allowing advertisers both from within and outside of Brazil to activate camp...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

ROKU NAMES THREE EXECUTIVES TO NEW ROLES AS PRESIDENTS OF MEDIA, DEVICES, AND CONSUMER EXPERIENCE

Roku, Inc. | September 23, 2022

Today, Roku, Inc. (Nasdaq: ROKU) announced that three senior executives have been named as presidents of the company’s media, devices, and consumer experience business areas. Media industry veteran Charlie Collier will be joining Roku as President, Roku Media, effective in late October, based in New York. Under Collier’s leadership, Roku Media will reinforce Roku’s commitment to serving advertisers, content partners, and consumers across Roku’s market-leadi...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us