Lead Creation | B2B Marketing

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A few years ago one of our clients started getting amazing results. They had stumbled across a really clever sales technique that changed the way we do business. It was simple and smart - they asked thousands of targeted contacts for their opinions on challenges they face in day-to-day business. Hundreds of prospects started talking back.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ADVERTISING IN THE TIME OF UNCERTAINTY: HOW SHOULD MARKETERS MAKE EVERY PENNY COUNT?

thedrum | April 17, 2020

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At a Glance: COVID-19 has left advertisers uncertain about how to proceed and left to question whether they can plug business as usual. Digital ad budgets have undeniably shrunk in response to the cris...

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AD TECH AND MARTECH

GUMGUM ANNOUNCES INDUSTRY’S FIRST 100% BRAND SAFE AD EXCHANGE

GumGum | March 20, 2023

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GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied across GumGum’s PMPs and media business. With this upgrade, GumGum becomes the first 100% brand-safe exchange and is the only direct marketpla...

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CINEDIGM NETWORKS ANNOUNCES RECORD STREAMING AD REVENUE GROWTH

CINEDIGM | November 06, 2020

news image

Cinedigm (NASDAQ: CIDM) today announced revenues on the company’s ad-supported streaming channels grew 29% from September to October, 2020, setting a new company record. Year over year, October revenues were up more than 148% when compared to October 2019, which was also a company record. The company’s ad revenue growth has been driven by a dramatic increase in advertiser demand for connected TV ad revenues, which account for more than 96% of all ad impressions generated by Cinedigm....

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MARYLAND APPROVES THE FIRST STATE TAX ON DIGITAL ADS FROM FACEBOOK, GOOGLE

Facebook | February 16, 2021

news image

Maryland has approved the country's first tax on the revenue brought in from digital advertisements placed by companies like Facebook, Google, and Amazon. On Friday, the State Senate voted to override the governor's veto of the measure following a similar vote from the House of Delegates, The New York Times reports. The measure is expected to generate as much as $250 million in its first year. There do appear to be legal risks to the measure, which will like...

Read More
news image

ADVERTISING IN THE TIME OF UNCERTAINTY: HOW SHOULD MARKETERS MAKE EVERY PENNY COUNT?

thedrum | April 17, 2020

At a Glance: COVID-19 has left advertisers uncertain about how to proceed and left to question whether they can plug business as usual. Digital ad budgets have undeniably shrunk in response to the cris...

Read More
news image

AD TECH AND MARTECH

GUMGUM ANNOUNCES INDUSTRY’S FIRST 100% BRAND SAFE AD EXCHANGE

GumGum | March 20, 2023

GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied across GumGum’s PMPs and media business. With this upgrade, GumGum becomes the first 100% brand-safe exchange and is the only direct marketpla...

Read More
news image

CINEDIGM NETWORKS ANNOUNCES RECORD STREAMING AD REVENUE GROWTH

CINEDIGM | November 06, 2020

Cinedigm (NASDAQ: CIDM) today announced revenues on the company’s ad-supported streaming channels grew 29% from September to October, 2020, setting a new company record. Year over year, October revenues were up more than 148% when compared to October 2019, which was also a company record. The company’s ad revenue growth has been driven by a dramatic increase in advertiser demand for connected TV ad revenues, which account for more than 96% of all ad impressions generated by Cinedigm....

Read More
news image

AD NETWORKS

MARYLAND APPROVES THE FIRST STATE TAX ON DIGITAL ADS FROM FACEBOOK, GOOGLE

Facebook | February 16, 2021

Maryland has approved the country's first tax on the revenue brought in from digital advertisements placed by companies like Facebook, Google, and Amazon. On Friday, the State Senate voted to override the governor's veto of the measure following a similar vote from the House of Delegates, The New York Times reports. The measure is expected to generate as much as $250 million in its first year. There do appear to be legal risks to the measure, which will like...

Read More