Lead Creation | B2B Marketing

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A few years ago one of our clients started getting amazing results. They had stumbled across a really clever sales technique that changed the way we do business. It was simple and smart - they asked thousands of targeted contacts for their opinions on challenges they face in day-to-day business. Hundreds of prospects started talking back.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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DISPLAY ADVERTISING

ADSONICA AUDIO DISPLAY ADS AVAILABLE ON ENVISIONWISE PLATFORM

Adsonica | September 30, 2021

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Adsonica, the leading audio display advertising solution, announced the availability of self-service audio display ads for small- to medium-sized radio stations using the Envisionwise station marketing platform. Adsonica ads are created using the Adsonica Studio web application that combines audio and image in a single image file, without video, coding, or multiple file management. "I'm very excited to be working with Envisionwise to bring the storyt...

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ADVERTISER PLATFORMS

ROKU UNVEILS A BETTER TV ADVERTISING EXPERIENCE AT FIRST IN-PERSON NEWFRONT

Roku, Inc. | May 04, 2022

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Roku, Inc. (Nasdaq: ROKU) today hosted its first in-person IAB NewFront at the Chelsea Factory in New York City. As America’s #1 TV streaming platform* with 61.3 million active accounts as of Q1 2022, Roku revealed new advertising solutions to create a better TV advertising experience for marketers in the streaming decade. For the first time ever in Q1 2022, TV streaming devices surpassed legacy pay-TV in weekly reach among adults 18-49 in the U.S., according to Nielsen. To ...

Read More

ADVERTISER PLATFORMS

VIDEOAMP AND VIZIO ANNOUNCE RENEWED PARTNERSHIP

VideoAmp, VIZIO | October 07, 2021

news image

VideoAmp and VIZIO (NYSE: VZIO) announced a newly formed agreement in support of VideoAmp’s cross-screen measurement and currency solution. VideoAmp will maintain access and continue to use VIZIO’s Inscape Automatic Content Recognition (ACR) data from more than 18M opted-in VIZIO Smart TVs for planning, measurement and TV ad sales use cases. The newly extended relationship, which was previously slated to expire at the end of 2021, will now run through the end of 2025 with an option f...

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ADVERTY AB INVENTS AND LAUNCHES A NEW IN-GAME BRAND ADVERTISING FORMAT CALLED IN-MENU™ ADS

PR Newswire | September 08, 2020

news image

Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty's In-Play™ format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising. Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new ...

Read More
news image

DISPLAY ADVERTISING

ADSONICA AUDIO DISPLAY ADS AVAILABLE ON ENVISIONWISE PLATFORM

Adsonica | September 30, 2021

Adsonica, the leading audio display advertising solution, announced the availability of self-service audio display ads for small- to medium-sized radio stations using the Envisionwise station marketing platform. Adsonica ads are created using the Adsonica Studio web application that combines audio and image in a single image file, without video, coding, or multiple file management. "I'm very excited to be working with Envisionwise to bring the storyt...

Read More
news image

ADVERTISER PLATFORMS

ROKU UNVEILS A BETTER TV ADVERTISING EXPERIENCE AT FIRST IN-PERSON NEWFRONT

Roku, Inc. | May 04, 2022

Roku, Inc. (Nasdaq: ROKU) today hosted its first in-person IAB NewFront at the Chelsea Factory in New York City. As America’s #1 TV streaming platform* with 61.3 million active accounts as of Q1 2022, Roku revealed new advertising solutions to create a better TV advertising experience for marketers in the streaming decade. For the first time ever in Q1 2022, TV streaming devices surpassed legacy pay-TV in weekly reach among adults 18-49 in the U.S., according to Nielsen. To ...

Read More
news image

ADVERTISER PLATFORMS

VIDEOAMP AND VIZIO ANNOUNCE RENEWED PARTNERSHIP

VideoAmp, VIZIO | October 07, 2021

VideoAmp and VIZIO (NYSE: VZIO) announced a newly formed agreement in support of VideoAmp’s cross-screen measurement and currency solution. VideoAmp will maintain access and continue to use VIZIO’s Inscape Automatic Content Recognition (ACR) data from more than 18M opted-in VIZIO Smart TVs for planning, measurement and TV ad sales use cases. The newly extended relationship, which was previously slated to expire at the end of 2021, will now run through the end of 2025 with an option f...

Read More
news image

ADVERTY AB INVENTS AND LAUNCHES A NEW IN-GAME BRAND ADVERTISING FORMAT CALLED IN-MENU™ ADS

PR Newswire | September 08, 2020

Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty's In-Play™ format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising. Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new ...

Read More