Legacy Marketing is a brand activation agency creating memorable experiences that spark connections, build engagement and incite action. Specific areas of expertise include: strategy and consulting, creative, events and experience, national field marketing, digital, property activation and B2B customer engagement.

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ADVERTY COMPLETES INTEGRATION WITH US-BASED DIGITAL ADVERTISING TECHNOLOGY PLATFORM SMAATO

Adverty | August 26, 2020

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Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless in-game ad inventory at scale.Adverty, the leading in-game platform for advertisers, agencies and content crea...

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Advertiser Campaign Management, Brand Marketing

AMAZON TO SHARE CASHIERLESS STORE DATA WITH BRANDS AND ADVERTISERS

Amazon | June 30, 2022

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Amazon.com Inc. developed cashierless technology to expedite trips to the grocery store or convenience store. It now wants to use the tracking system to assist brands and advertisers in determining how to sell more products. The company announced plans to share data from its shopper-tracking cameras and sensors in a blog post on Wednesday. Among other things, Amazon would tell brands how many people bought an item pulled from a shelf, how many returned it, and how many bought it l...

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Display Advertising

COMCAST TECHNOLOGY SOLUTIONS AND PREMIUMMEDIA360 INTEGRATION ENABLES ADVERTISERS TO AUTOMATE TV DATA MANAGEMENT IN MEDIA LIFECYCLE

Comcast Technology Solutions, PremiumMedia360 | May 26, 2021

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Comcast Technology Solutions (CTS), a Comcast Cable division that delivers media and entertainment technology to advertisers, agencies, and content providers, and PremiumMedia360, the market leader in TV advertising data automation, announced a new strategic partnership today. The CTS Ad Management Platform integration allows TV advertising buyers and sellers to automatically synchronize and solve reconciliation inconsistencies throughout the ad buy lifecycle. These new capabilities have the pot...

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Display Advertising

RAKUTEN ADVERTISING PARTNERS WITH MAGNITE TO EXPAND MONETIZATION OF RAKUTEN TV INVENTORY ACROSS EUROPE

Rakuten Advertising, Magnite | June 03, 2021

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Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced Rakuten Advertising would leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service. Magnite’s CTV platform further expands Rakuten Advertising’s access to technology built to properly handle the nuances of long-form video, resulting in high-quality advertising and viewing experiences. Rakuten TV sits...

Read More
news image

ADVERTY COMPLETES INTEGRATION WITH US-BASED DIGITAL ADVERTISING TECHNOLOGY PLATFORM SMAATO

Adverty | August 26, 2020

Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless in-game ad inventory at scale.Adverty, the leading in-game platform for advertisers, agencies and content crea...

Read More
news image

Advertiser Campaign Management, Brand Marketing

AMAZON TO SHARE CASHIERLESS STORE DATA WITH BRANDS AND ADVERTISERS

Amazon | June 30, 2022

Amazon.com Inc. developed cashierless technology to expedite trips to the grocery store or convenience store. It now wants to use the tracking system to assist brands and advertisers in determining how to sell more products. The company announced plans to share data from its shopper-tracking cameras and sensors in a blog post on Wednesday. Among other things, Amazon would tell brands how many people bought an item pulled from a shelf, how many returned it, and how many bought it l...

Read More
news image

Display Advertising

COMCAST TECHNOLOGY SOLUTIONS AND PREMIUMMEDIA360 INTEGRATION ENABLES ADVERTISERS TO AUTOMATE TV DATA MANAGEMENT IN MEDIA LIFECYCLE

Comcast Technology Solutions, PremiumMedia360 | May 26, 2021

Comcast Technology Solutions (CTS), a Comcast Cable division that delivers media and entertainment technology to advertisers, agencies, and content providers, and PremiumMedia360, the market leader in TV advertising data automation, announced a new strategic partnership today. The CTS Ad Management Platform integration allows TV advertising buyers and sellers to automatically synchronize and solve reconciliation inconsistencies throughout the ad buy lifecycle. These new capabilities have the pot...

Read More
news image

Display Advertising

RAKUTEN ADVERTISING PARTNERS WITH MAGNITE TO EXPAND MONETIZATION OF RAKUTEN TV INVENTORY ACROSS EUROPE

Rakuten Advertising, Magnite | June 03, 2021

Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced Rakuten Advertising would leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service. Magnite’s CTV platform further expands Rakuten Advertising’s access to technology built to properly handle the nuances of long-form video, resulting in high-quality advertising and viewing experiences. Rakuten TV sits...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us