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Programmatic Advertising
DoubleVerify | November 16, 2022
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network. These two products empower advertisers to ensure their campaign impressions are delivered on inventory that aligns with their brand safety, suitability and contextual needs. DV Authentic Brand Suitability goes beyond standard categ...
Advertiser Platforms
Business Wire | June 21, 2023
Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced today that it has acquired Manadge, an advertising intelligence platform that specializes in programmatic advertising. Manadge will enable Triton Digital publishers and demand partners to see advertising-related data and analyze performance in real time via an intuitive analytics platform. With this acquisition, Triton Digital is diversifying ...
Advertiser Campaign Management
businesswire | August 29, 2023
Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the addition of Moloco Retail Media Platform (RMP) to Google Cloud Marketplace. The availability of Moloco RMP on Google Cloud Marketplace brings an enhanced level of convenience and accessibility, enabling retailers and e-commerce marketplaces to build and grow an ads business powered by machine learning. Moloco RMP is an enterprise software solution powered by ML that delivers re...
Display Advertising
LG Ads | October 12, 2022
Today (October 11th, 2022), LG Ads Solutions announced the official opening of the London office as a part of a broader expansion into the EMEA market. LG brings its proprietary automatic content recognition (ACR) technology for LG TVs to the region, enabling superior targeting and addressability for connected television (CTV) advertisers. “We believe the time to make a big investment in ad-supported CTV technology for Europe is now. CTV advertising is continui...
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