Leo Burnett MEA (Middle East & Africa)

Ad Networks

NFFT | July 27, 2021

Since the days of newspaper and radio jingles, the idea of advertising has gone a long way. Nevertheless, advertising has become an integral part of our internet experience. You can't avoid digital advertising, ranging from banner ads seen on all online sites to pop-up ads that constantly ask for clicks. Non-fungible tokens (NFTs) enable the development of tokenized representations of digital objects like images, music, and movies. In addition, tokenized representations of act...

Mobile Advertising

Mintegral | November 10, 2020

Mobile advertising platform Mintegral has announced that it now supports SKAdNetwork, Apple's official attribution solution, becoming one of the first mobile ad platforms in China to do so. Publishers and developers partnered with Mintegral can still get accurate installation attribution through SKAdNetwork, even after Apple deprecates IDFA. In June this year, Apple announced several new user privacy features at the Worldwide Developers Conference (WWDC), one of which was that starting with ...

Advertiser Platforms

GumGum | March 04, 2022

GumGum, a contextual-first advertising technology company, introduces The Mindset Matrix, a framework for the future of digital advertising outlining how advertisers can deliver engaging and effective ad campaigns, in current and emerging environments, without the need of the cookie or personal data. The industry is moving into a new era, one that requires a shift in how advertisers think about reaching and connecting with people in digital environments. Rather than base their tar...

Programmatic Advertising

PR Newswire | January 05, 2024

TripleLift, the ad tech platform elevating digital advertising across every screen, and Reset Digital, a first-of-its-kind platform that gives brands and publishers broader and deeper audience reach across all communities, today announced a partnership to significantly expand diverse spend and representation across the programmatic ecosystem. Together, the companies are offering advertisers multiple pathways to ensure a greater portion of their digital budgets can be directed toward divers...