LinkedSelling

Ad Tech and Martech

ExchangeWire | May 15, 2023

Outdoor advertising technology leaders Adkom, Blip, and Broadsign today (May 11th, 2023) announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP). Advertisers and media buying agencies around the world can now access the inventory via any of the demand-side-platforms (DSPs) integrated with the Broadsign SSP, including the Broadsign Ads DSP, while indepen...

Display Advertising, Retargeting, Ad Networks

OpenX | January 03, 2023

Attain and OpenX have announced a partnership that will allow for the targeting and measurement of Attain's zero-party data using OpenX's OpenAudience audience solution tool. Attain's data comes from its financial services app, Klover, which has over 4 million users and provides marketers with fully permissioned purchase data across all channels and verticals to find and target new audiences. Through its partnership with OpenX, Attain will be able to use OpenX's OpenAudience audi...

Advertiser Campaign Management

Marin Software | February 06, 2023

Marin Software has recently announced its integration with Yahoo's platform to enhance its ad campaign optimization and purchase for advertisers, offering Yahoo DSP campaigns inside its MarinOne platform. This integration will make it easier for advertisers to measure, manage, and optimize channel campaigns in one place. Yahoo's demand-side platform (DSP) offers access to premium inventory from the industry's top publishers, ad exchanges, supply-side platforms (SSP),...

barrietoday | February 12, 2020

Pattison Outdoor, Canada’s leading out-of-home advertising company has introduced Barrie Transit to its extensive portfolio. The three-year contract commences Feb. 29, 2020, where Pattison will operate the advertising across a fleet 48 buses. Barrie Transit provides 10 two-directional routes with conventional and specialized transit services for commuters with mobility restrictions. This new-found partnership will provide the opportunity for advertisers to reach mass audiences through vari...