LiveIntent, Inc.

Brand Marketing

PPC Profit Pros | July 01, 2022

Top Digital marketing agency PPC Profit Pros, founded and led by performance marketing expert, Aaron Adamson, is adding in CallRail software into their powerful mix of deep pay-per-click marketing experience, and proven expertise in three of the world's top artificial intelligence and machine learning marketing platforms, Skai (formerly Kenshoo), Adalysis, and Unbounce. This digital marketing firm has a track record of growing profits, 25% to 327%, across all industries and for B2C and B2B b...

Advertiser Platforms

Making Science | September 13, 2021

Making Science, a technological and digital marketing consultancy specialising in e-commerce and digital transformation, has acquired Agua3 Growth Engines, home of Ad-Machina’s Ad tech technological platform. With this acquisition, the consultancy is expanding its product portfolio with a scalable platform that optimises search engine campaigns by providing natural language processing solutions. Ad-Machina has previously improved the performance of larger clients campaigns by over 30%.
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Brand Marketing, Ad Tech and Martech, Advertiser Platforms

Start.io | December 28, 2022

For efficient and effective mobile application ad targeting, the purchase and placement of ad space are automated using software for programmatic media buying. Deriving the maximum monetization benefits from programmatic media buying optimizes ad revenues and helps generate a higher return on investment (ROI) for advertisers. For this, Start.io, a popular software development kit (SDK) and monetization software, is partnering with Nimbus, a header bidding platform for programmatic...

Ad Tech and Martech

Comcast Advertising | September 15, 2022

Comcast Advertising today announced that it has appointed Pooja Midha as Executive Vice President and General Manager for Effectv, the advertising sales division of Comcast Cable. She replaces James Rooke, who recently took on the role of president, Comcast Advertising. In this position, Midha will oversee a national team spanning sales and sales development, operations, technology, product, data innovation and insights, and customer experience. She will continue to foster the com...