LiveIntent, Inc.

Ad Networks

Measured | July 27, 2022

Measured, the leading spend optimization platform for DTC advertisers, today released The State Of DTC Marketing Measurement, a new research report that explores how direct to consumer (DTC) marketers are navigating budget optimization and measurement challenges associated with ongoing upheaval in the advertising industry. Based on a recent survey of DTC marketers, conducted by media metrics consultancy Sequent Partners, the report reveals where marketers are allocating their ad spend, how they ...

Ad Tech and Martech

PR Newswire | April 27, 2023

Quadrant Knowledge Solutions announced today that it has named Mediaocean as a 2023 Leader in the SPARK Matrix analysis of the global AdTech Platform market. Quadrant Knowledge Solutions' AdTech Platform market research includes detailed global market analysis, competitive landscape, functional capabilities, and market trends. It aims to provide strategic information for technology vendors to enhance their understanding of the market and support their growth strategies by ev...

Display Advertising

NCM, iSpot.tv | August 26, 2022

National CineMedia, LLC (NCM), America’s largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new partnership to enhance NCM’s analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.
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Advertiser Platforms

MetaGod | February 10, 2022

MetaGod, the London-based start-up, has announced the launch of its Gamefi and metaverse platform whereby it develops a complete ecosystem with a digitally rendered 3D virtual reality-based metaverse. It offers users the sole authority to create, build, and control their own metaverse focused on gamification, social interaction, entertainment, and play-to-earn. Since the last few years, the world has been witnessing an internet evolution greater than the innovations from the DotCo...