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Anderson Collaborative | December 01, 2021
Anderson Collaborative, a Miami-headquartered, premier data-driven public relations and marketing agency servicing clients nationwide, is proud to announce that it is now an official flagship partner of the Amazon Advertising Network. Selected as one of just 193 U.S.-based agencies recognized for their expertise in Amazon Ad campaign management, the program allows partners to further capitalize on their strengths and grow their businesses while delivering tangible results for each entity's m...
Google | April 20, 2020
Today Google updated the information on the COVID-19 small and medium-sized business ad credit that was originally announced at the end of March. Who is an Eligible SMB? Google states that a small or medium-sized business is pre-identified business type by them, and already have a global team that helps these customers daily. The main eligibility requirement within that subset of advertisers is they must have spent on Google Ads: 10 out of the last 12 months in 2019 AND In January and/or Februar...
marketingdive | February 10, 2020
Quibi was a standout advertiser at the 92nd Academy Awards ceremony on Sunday, airing five separate 30-second spots. The commercials used ticking clock scenarios drawn from Hollywood movies, like the time it takes to turn into a zombie once bitten or sink into a pit of quicksand, to spotlight the platform's focus on video content that's 10 minutes or less, a measure of time deemed a "Quibi" in the creative. The heavy TV play from the mobile-only streaming service, whose name is...
fool | April 15, 2020
In a memo obtained by CNBC, Amazon said it's reducing the commission rates starting April 21. A spokesperson for the tech giant wouldn't say if the move was driven by the COVID-19 pandemic. According to the memo, commission rates for several affiliate product categories are getting reduced significantly. For example rates for furniture and home improvement products have been cut to 3% from 8% while grocery product commission rates fell to 1% from 5%. The commission on ads for headphones,...
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