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Integral Ad Science, Viant Technology | September 23, 2021

Viant Technology Inc., a leading people-based advertising software company and Integral Ad Science, a global leader in digital media quality, today announced an expanded partnership integrating IAS's CTV fraud pre-bid solution within the Adelphic advertising software, enhancing CTV fraud protection capabilities for brands and agencies. Through the expanded partnership, Viant’s brands and agencies can now optimize their CTV campaigns to avoid known sources of bot fraud an...

Hulu | July 18, 2020

Long-known as a an expensive platform for ads, Hulu is now making a play for small and medium-sized businesses.The company announced a beta launch for a self-service ad platform, with a low minimum budget of just $500.Brands who are whitelisted will find a streamlined, simple interface that walks them through setup and launch.Advertisers choose a date range, audience targeting, budget, and then an area to upload their ad.A dashboard will also show advertisers what they&rs...

digiday | January 20, 2020

The company is aiming to use the council, which will be comprised of hundreds of influencers, to help it better understand the type of content that will resonate with such individuals and their audiences. The consumer goods company also wants to fashion a more collaborative content-creation arrangement between these influencers and its organization. And the Clorox Company has already treating been some influencers almost if they belong to an agency, working with them to “co-create” a...

LiveXLive | July 29, 2020

LiveXLive Media (NASDAQ: LIVX) ("LiveXLive"), a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced today that LiveXLive content and OTT music will be syndicated through Consumable TV -- the first Native OTT web-based platform reaching over 100 Million monthly viewers through top Comscore ranked publishers.Using the Consumable TV platform, LiveXLive's linear content feed will play as a channel inside of C...