Localsearch

Advertiser Campaign Management

prnewswire | August 16, 2023

Global media agency Assembly announces the launch of its European Retail Media Division to meet booming retail media demand in the region. The launch comes with expanded products and capabilities to deliver end-to-end connected commerce solutions that help retail and direct-to-consumer (DTC) brands scale, automate and improve margins at all stages of the consumer journey. The retail media division, led by Ada Wachowska, will start with a team of 25 dedicated practitioners and cl...

Advertiser Platforms

Digital Media Solutions | May 16, 2022

Digital Media Solutions, Inc. a leading provider of data-driven, technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced the acquisition of Traverse Data, Inc. Traverse Data leverages the power of data and technology to generate new customers for advertisers and incremental revenue for publishers, via a commercialized audience activation, re-engagement and retargeting platform. Traverse Data helps advertisers identify new audien...

Ad Networks

Comcast Advertising, AudienceXpress | March 15, 2022

Today, Comcast Advertising announced that its market-leading media solutions allowing U.S. advertisers to buy premium TV advertising on an audience basis nationwide across all screens, including broadcast, cable, digital and connected TV (CTV), will be relaunched under the AudienceXpress brand. FreeWheel Media, the media solutions team within FreeWheel, will now be in market under the AudienceXpress brand. AudienceXpress automates the way advertisers reach audiences across screens...

post-gazette | April 05, 2020

When hugs and kisses just won’t do, we can all take comfort in relaxed car loan payments? It’s a brave new world out there amid the COVID-19 pandemic, and advertisers are learning that what looked like a slam dunk winner since well, forever might now be cringeworthy. The giant Pennsylvania chocolate maker quickly suspended its “Heartwarming the World” ad. That nice 94-year-old man distributing candy bars looks like a coronavirus threat to himself and the community. &ldquo...