Magnetise Group

Programmatic Advertising

MiQ, AirGrid | November 04, 2022

In its commitment to enabling the next generation of programmatic advertising, MiQ, the global programmatic media partner, today announced the acquisition of UK-based AirGrid, the privacy-first audience platform. Powered by edge computing, AirGrid adds critical publisher-focused technology capabilities and proprietary data to MiQ’s extensive solution suite, accelerating its leadership in shaping the cookieless future for clients. AirGrid is the only platform which enables ma...

Ad Networks

Adverty | July 07, 2021

Adverty AB (publ), a leading in-game advertising specialist, announced a partnership with TapNation, as the French hypercasual publisher incorporates Adverty's seamless in-game ad formats into several current and upcoming titles - the result of a successful Q1 trial with clear positive uplift on all key metrics. TapNation, a Paris-based producer of hyper-casual games, has incorporated Adverty's seamless In-Play advertising technology into many of its products and plans to ...

Ad Tech and Martech

ExchangeWire | April 13, 2023

Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model. By infusing this new pricing model with placement-level media quality scores generated by Adelaide’s AU metric, marketers can optimise toward their attention goals and boost campaign performance at any cost per mille (CPM) level. This partnership makes Adlook the first deman...

Ad Tech and Martech

Lumenad | April 15, 2021

Lumenad, a leading provider of advertisement data organization, standardization, and simulation tools, today announced the release of its flagship Advertising Intelligence software. Marketers who are frustrated by the heavily manual, do-it-yourself nature of advertisement data can use tools that significantly reduce the persistent challenges of ad data variety, volume, and velocity. "We invented Advertisement Intelligence software primarily to help marketers handle their prom...