Marketers

Rocket Fuel | October 25, 2016

Artificial intelligence (AI) is surging in ad/mar tech land. Or resurging, depending on how good your memory is.IBM continues to push Watson, and, in the run-up to their respective conferences, Salesforce and Oracle talked up their own AI initiatives. Also, Google, Facebook, IBM, Microsoft and Amazon banded together to create best practices around AI technologies.And startups like Adgorithms, Boomtrain, Cognitiv, Kenshoo, Lattice Engines, Rocket Fuel and numerous others continue to extol the vir...

Yesmail | March 18, 2016

Late last year, dozens of Yahoo Mail users were blocked from their email accounts because they had turned on their ad blockers, and many of these users took to social media and guest blogs to vent their frustrations. Though Yahoo claims this was just a test for a small group of users, these developments only add more fuel to the ad blocking fire, especially for email marketers. While many brands justifiably worry that giving consumers the power to voluntarily block branded content will limit the...

ksby | January 14, 2020

The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...

Fix Network World | January 14, 2020

Fix Network World announces the appointment of Carl Brabander, former Vice President of Marketing to the new senior role of Head of Global Franchise Development, effective January 1, 2019. Carl joined Fix Auto Canada as Vice President of Marketing in 2014 and has since led global marketing, advertising and brand strategies that have helped establish and grow Fix Network World’s brands worldwide. As Head of Global Franchise Development, Carl will be responsible for working in close collabor...