Marketing Technology Solutions

Ad Networks

Comcast Advertising, AudienceXpress | March 15, 2022

Today, Comcast Advertising announced that its market-leading media solutions allowing U.S. advertisers to buy premium TV advertising on an audience basis nationwide across all screens, including broadcast, cable, digital and connected TV (CTV), will be relaunched under the AudienceXpress brand. FreeWheel Media, the media solutions team within FreeWheel, will now be in market under the AudienceXpress brand. AudienceXpress automates the way advertisers reach audiences across screens...

somagnews | February 03, 2020

Facebook, the world’s largest social media platform, released its first commercial in 2020 during the Super Bowl. The 60-second ad featuring Sylvester Stallone and Chris Rock is said to cost about $ 11.2 million. The Super Bowl, the championship challenge of the American Football League (NFL), hosted interesting advertisements. Facebook, one of the companies that released its new advertisement during the giant organization, brought together famous actor Sylvester Stallone and beloved comed...

Display Advertising

Ogury | December 15, 2021

Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced a direct integration with the global advertising technology leader, The Trade Desk. Media buyers can now access Ogury's high-performance, privacy-conscious mobile advertising solution directly through The Trade Desk. In line with an industry-wide development towards Supply Path Optimization, this direct integration will enable agencies to run Programmatic Guaranteed campaign...

IAB | November 02, 2020

News has always played a critical role in the lives of consumers. In 2020, the importance of timely, trusted news was amplified as everyone sought updates related to the global pandemic, social injustice, economic uncertainty, and the impending Presidential Election. However, while news outlets experienced record viewership, readership, and listenership, advertising dollars had not increased in a commensurate way. In fact, some brands had backed away from advertising on these platfor...