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ADVERTISER PLATFORMS

GOOD-LOOP LAUNCHES FREE TOOL THAT ENABLES ADVERTISERS TO MEASURE CARBON IMPACT OF DIGITAL CAMPAIGNS

ExchangeWire PressBox | August 12, 2021

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Good-Loop Launches Free Tool That Enables Advertisers To Measure Carbon Impact Of Digital Campaigns Purpose-powered ad platform Good-Loop has launched a free tool that allows advertisers to measure the environmental impact of their digital ad campaigns. Good-Loop’s carbon calculator enables brands and media agencies to calculate the carbon footprint of their online ads, helping to limit CO2 emissions across the industry. Digital...

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YOUTUBE BREATHING DOWN NETFLIX’S NECK IN STREAMING WAR

headtopics | February 11, 2020

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In the fight for America’s attention, Netflix Inc’s closest streaming competitor isn’t Amazon or Hulu. It’s YouTube. That’s according to a report from measurement firm Nielsen, which found that consumers spent 19% of their TV viewing time on a streaming service in the fourth quarter of 2019. That’s double the 10% level in early 2018. They spent 31% of those streaming hours on Netflix, 21% on YouTube, 12% on Hulu and 8% on Amazon, according to Nielsen. While Ne...

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NETFLIX MANAGEMENT TALKS COMPETITION, ADVERTISING, AND FREE CASH FLOW

fool | January 28, 2020

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By the looks of Netflix stock's (NASDAQ:NFLX) paltry 1% gain over the past 12 months, some investors might mistakenly conclude that intensifying competition has stunted the underlying company's growth. But this is far from reality. 2019 was a record year for Netflix, featuring a 20% year-over-year increase in subscribers. This subscriber growth, combined with price increases, helped total revenue rise 28% year over year. Operating income for the year jumped even faster, climbing 62% year...

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SOCIAL MEDIA ADVERTISING

AIR AROUND THE CLOCK JOINS FORCES WITH LIPOF & MCGEE ADVERTISING

Lipof & McGee Advertising | January 25, 2021

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Air Around the Clock, South Florida's driving AC deals and administration organization, has formally held Lipof and McGee Advertising as Agency of Record for the organization's marketing needs. From this point forward, Lipof and McGee Advertising will deal with all showcasing technique, media arranging and situation, innovative, digital and social media services for the AC sales and service company. “The residential air conditioning industry in South Florida is more ...

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ADVERTISER PLATFORMS

ExchangeWire PressBox | August 12, 2021

news image

GOOD-LOOP LAUNCHES FREE TOOL THAT ENABLES ADVERTISERS TO MEASURE CARBON IMPACT OF DIGITAL CAMPAIGNS

Good-Loop Launches Free Tool That Enables Advertisers To Measure Carbon Impact Of Digital Campaigns Purpose-powered ad platform Good-Loop has launched a free tool that allows advertisers to measure the environmental impact of their digital ad campaigns. Good-Loop’s carbon calculator enables brands and media agencies to calculate the carbon footprint of their online ads, helping to limit CO2 emissions across the industry. Digital...

Read More

headtopics | February 11, 2020

news image

YOUTUBE BREATHING DOWN NETFLIX’S NECK IN STREAMING WAR

In the fight for America’s attention, Netflix Inc’s closest streaming competitor isn’t Amazon or Hulu. It’s YouTube. That’s according to a report from measurement firm Nielsen, which found that consumers spent 19% of their TV viewing time on a streaming service in the fourth quarter of 2019. That’s double the 10% level in early 2018. They spent 31% of those streaming hours on Netflix, 21% on YouTube, 12% on Hulu and 8% on Amazon, according to Nielsen. While Ne...

Read More

fool | January 28, 2020

news image

NETFLIX MANAGEMENT TALKS COMPETITION, ADVERTISING, AND FREE CASH FLOW

By the looks of Netflix stock's (NASDAQ:NFLX) paltry 1% gain over the past 12 months, some investors might mistakenly conclude that intensifying competition has stunted the underlying company's growth. But this is far from reality. 2019 was a record year for Netflix, featuring a 20% year-over-year increase in subscribers. This subscriber growth, combined with price increases, helped total revenue rise 28% year over year. Operating income for the year jumped even faster, climbing 62% year...

Read More

SOCIAL MEDIA ADVERTISING

Lipof & McGee Advertising | January 25, 2021

news image

AIR AROUND THE CLOCK JOINS FORCES WITH LIPOF & MCGEE ADVERTISING

Air Around the Clock, South Florida's driving AC deals and administration organization, has formally held Lipof and McGee Advertising as Agency of Record for the organization's marketing needs. From this point forward, Lipof and McGee Advertising will deal with all showcasing technique, media arranging and situation, innovative, digital and social media services for the AC sales and service company. “The residential air conditioning industry in South Florida is more ...

Read More