MarketLauncher, Inc.

marketlauncher.com

MarketLauncher, Inc. (ML) is a highly specialized, boutique firm that develops and executes B2B prospecting and market research programs for professional service firms and technology solution providers around the world. Founded in May of 2001, the firm has remained focused on helping clients identify and accelerate growth opportunities using a data-driven approach and methodology. Since its inception, ML has experienced rapid growth, partnering with over 150 clients worldwide.

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SNAPCHAT CONFIRMS DYNAMIC ADS ROLLING OUT WORLDWIDE

Snapchat | June 08, 2020

news image

Snapchat has confirmed its dynamic ads offering is now available worldwide, after previously being in open beta in the US. Snap had been beta testing in the UK with brands like Adidas, Topshop and Farfetch, alongside some agency partnerships with 4C, Smartl...

Read More

ADVERTISER PLATFORMS

GOOGLE’S ‘REAL TONE’ SUPER BOWL AD WINS BIG AT CANNES

Google | June 23, 2022

news image

Google received top honors for correcting historical wrongs by fixing camera technology on mobiles in its ‘Real Tone’ commercial that featured in the Super Bowl this year. It took home the top prize in the Mobile Lions category. The jury perused through a number of contenders, and one of the main criteria was how the ad campaigns held up to the mobile category. “When we got to the Grand Prix, practically everyone raised their arms for this idea,&rdq...

Read More

PROGRAMMATIC ADVERTISING

TEADS ANNOUNCES STRATEGIC DATA PARTNERSHIP WITH ACXIOM

Teads, Acxiom | October 01, 2021

news image

Teads, the global media platform, today announced the launch of a new global partnership with Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences. The new partnership will provide comprehensive, addressable solutions while putting privacy first. Acxiom’s data will be easily accessible through Teads’ proprietary self-serve platform, Teads Ad Manager (TAM). This data ingestion will simplify ...

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AD TECH AND MARTECH

FOX TO LAUNCH A PLATFORM TO ASSIST BRANDS IN AD TARGETING

Fox | March 28, 2022

news image

Fox is set to launch a platform called ‘Atlas’ to assist brands with their ad targeting in digital video. The announcement was made at Fox’s Content Drives Commerce Brand Partnership Summit on March 23. Marketers are looking for new ways to approach their customers amid third-party data crackdowns. Atlas will initially roll out as two different products: Fox Navigator and Fox Shield. Fox Navigator will allow brands to contextually align their ads with their targe...

Read More
news image

SNAPCHAT CONFIRMS DYNAMIC ADS ROLLING OUT WORLDWIDE

Snapchat | June 08, 2020

Snapchat has confirmed its dynamic ads offering is now available worldwide, after previously being in open beta in the US. Snap had been beta testing in the UK with brands like Adidas, Topshop and Farfetch, alongside some agency partnerships with 4C, Smartl...

Read More
news image

ADVERTISER PLATFORMS

GOOGLE’S ‘REAL TONE’ SUPER BOWL AD WINS BIG AT CANNES

Google | June 23, 2022

Google received top honors for correcting historical wrongs by fixing camera technology on mobiles in its ‘Real Tone’ commercial that featured in the Super Bowl this year. It took home the top prize in the Mobile Lions category. The jury perused through a number of contenders, and one of the main criteria was how the ad campaigns held up to the mobile category. “When we got to the Grand Prix, practically everyone raised their arms for this idea,&rdq...

Read More
news image

PROGRAMMATIC ADVERTISING

TEADS ANNOUNCES STRATEGIC DATA PARTNERSHIP WITH ACXIOM

Teads, Acxiom | October 01, 2021

Teads, the global media platform, today announced the launch of a new global partnership with Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences. The new partnership will provide comprehensive, addressable solutions while putting privacy first. Acxiom’s data will be easily accessible through Teads’ proprietary self-serve platform, Teads Ad Manager (TAM). This data ingestion will simplify ...

Read More
news image

AD TECH AND MARTECH

FOX TO LAUNCH A PLATFORM TO ASSIST BRANDS IN AD TARGETING

Fox | March 28, 2022

Fox is set to launch a platform called ‘Atlas’ to assist brands with their ad targeting in digital video. The announcement was made at Fox’s Content Drives Commerce Brand Partnership Summit on March 23. Marketers are looking for new ways to approach their customers amid third-party data crackdowns. Atlas will initially roll out as two different products: Fox Navigator and Fox Shield. Fox Navigator will allow brands to contextually align their ads with their targe...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us