MarketLauncher, Inc.

marketlauncher.com

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MarketLauncher, Inc. (ML) is a highly specialized, boutique firm that develops and executes B2B prospecting and market research programs for professional service firms and technology solution providers around the world. Founded in May of 2001, the firm has remained focused on helping clients identify and accelerate growth opportunities using a data-driven approach and methodology. Since its inception, ML has experienced rapid growth, partnering with over 150 clients worldwide.

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HABU NAMED A LEADER IN 2023-2024 IDC MARKETSCAPE FOR DATA CLEAN ROOM TECHNOLOGY FOR ADVERTISING AND MARKETING USE CASES

Business Wire | December 11, 2023

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Habu, a leading data collaboration software company, today announced it has been recognized as a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2023-2024 Vendor Assessment. "With a commitment to innovation, democratization, and anticipation of market changes, Habu showcased strength in several areas of our research, validating its evolution and ability to adapt and thrive in a privacy-first era,” said Lynne ...

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globenewswire | March 05, 2020

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Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced the appointment of Robert Janecek as Chief Information Officer, as the company continues its global growth. Based in New York, Janecek reports directly to Oleg Bershadsky, Chief Operating Officer at IAS. "Rob's vital expertise leading our enterprise systems team for more than four years makes him perfectly positioned to take on this critical new role at IAS as we build for the fut...

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Ad Tech and Martech

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Habu, a leading data collaboration software company, today announced it has been recognized as a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2023-2024 Vendor Assessment. "With a commitment to innovation, democratization, and anticipation of market changes, Habu showcased strength in several areas of our research, validating its evolution and ability to adapt and thrive in a privacy-first era,” said Lynne ...

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SPOTIFY TO CHARGE LABELS AND ARTISTS FOR ADVERTISING SERVICES IN BID TO RAISE REVENUE

globenewswire | March 05, 2020

Spotify has revealed plans to charge labels and artists for advertising services in a bid to raise revenue. Despite reporting a total revenue of $7.44 billion in 2019, Bloomberg reports that the streaming service will now be offering more advertising at a higher price. They already use one service, titled Marquee, which allows artists and labels to send notifications to fans when new music is released, for fees of upwards of $5000. Despite the total revenue, and Spotify's main business strea...

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Ad Tech and Martech

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Ad Networks

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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