McCann

Belkins
McCann is one of the world's largest agency networks. With operations in over 120 countries and some nine decades of multinational experience, McCann Erickson has been recognized as the creator of the modern global advertising agency model and has created some of the best-known and most iconic advertising campaigns of the last century. McCann is part of McCann Wordgroup, one of the world's largest marketing communications networks united by a single mission: to help brands play a meaningful role in people’s lives. This commitment focuses on creating work that earns a role in people’s lives by being interesting, evocative and useful. It’s powerful and effective creativity that helps clients grow their brands and businesses. The modern McCann Erickson is the result of a 1930 merger in New York between two pioneer agencies, The H. K. McCann Company, which opened in 1912, and The Erickson Company, founded in 1902. The two agency principals themselves were industry visionaries whose contributions encompassed establishing the core general practices and central ethical guidelines of the industry. This included their roles in helping to launch the American Association of Advertising Agencies and the Audit Bureau of Circulations. From the beginning, The H.K. McCann Company declared itself dedicated to creating a multiple office network built on collaboration and shared best-in-class resources designed to help all of its clients maximize their growth potential. After opening in New York and expanding quickly across the U.S., McCann launched on its collaborative worldwide trajectory, opening in Canada in 1915, in Europe in 1927, in Latin America in 1935, in Australia in 1959, and in Asia in 1960. Along the way, it was McCann in the 1950s and early 1960s that introduced coordinated marketing communications, incorporating such areas as public relations and sales promotion.

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MCCANNBLUE REBRANDS AS IT WINS NORWEGIAN AIRLINES ACCOUNT

McCannBlue | May 03, 2019

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The Dublin-based creative agency McCannBlue has rebranded as McCann Dublin. The rebranding comes as the agency picked up its latest account, Norwegian Airlines. Other accounts handled by the agency include Microsoft, Zurich, Beck’s, Santa Rita 120, Kerry and Hunky Dory’s. According to Meabh Clohosey, Managing Director of Norwegian Airlines in Dublin: “After a rigorous selection process involving a number of agencies, McCann’s strategic approach to our brand, alongside the...

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FACEBOOK ENABLES DISINFORMATION WITH ADVERTISING POLICY

effinghamdailynews | January 13, 2020

news image

The tech giant recently announced it would not ban false political advertising, or disallow ad targeting that could fuel discrimination or racism and generally create even bigger divides in the American electorate. Facebook is shirking it social responsibility as a company with great power to influence the next election and American democracy. Google has agreed to prohibit ads making false claims and so called “deep-fake” videos that mislead through doctoring images or using a real i...

Read More

MARYLAND LOOKS TO PIONEER TAXES ON DIGITAL ADVERTISING

borneobulletin | January 13, 2020

news image

Two powerful Maryland politicians want that ad chasing you around the Internet to pay the state for the privilege of collecting your data. Maryland’s current and former Senate presidents have proposed a novel way to pioneer taxes on targetted digital advertising, a plan they estimate could deliver more than USD100 million per year to help pay for a sweeping education overhaul. In what appears to be first-in-the-nation legislation, social media companies such as Facebook and Google would fa...

Read More

COLLEGE ADMISSIONS OFFICERS ARE PAYING MORE ATTENTION TO APPLICANTS’ SOCIAL PROFILES

Adweek | January 13, 2020

news image

The trend of college admissions officers visiting the social media profiles of applicants is back on the upswing, according to the latest survey from Kaplan Test Prep. The educational and career-services provider polled nearly 300 college admissions officers and found that 36% of them turn to applicants' profiles on social platforms including Facebook, Instagram, Twitter. Read More

news image

MCCANNBLUE REBRANDS AS IT WINS NORWEGIAN AIRLINES ACCOUNT

McCannBlue | May 03, 2019

The Dublin-based creative agency McCannBlue has rebranded as McCann Dublin. The rebranding comes as the agency picked up its latest account, Norwegian Airlines. Other accounts handled by the agency include Microsoft, Zurich, Beck’s, Santa Rita 120, Kerry and Hunky Dory’s. According to Meabh Clohosey, Managing Director of Norwegian Airlines in Dublin: “After a rigorous selection process involving a number of agencies, McCann’s strategic approach to our brand, alongside the...

Read More
news image

FACEBOOK ENABLES DISINFORMATION WITH ADVERTISING POLICY

effinghamdailynews | January 13, 2020

The tech giant recently announced it would not ban false political advertising, or disallow ad targeting that could fuel discrimination or racism and generally create even bigger divides in the American electorate. Facebook is shirking it social responsibility as a company with great power to influence the next election and American democracy. Google has agreed to prohibit ads making false claims and so called “deep-fake” videos that mislead through doctoring images or using a real i...

Read More
news image

MARYLAND LOOKS TO PIONEER TAXES ON DIGITAL ADVERTISING

borneobulletin | January 13, 2020

Two powerful Maryland politicians want that ad chasing you around the Internet to pay the state for the privilege of collecting your data. Maryland’s current and former Senate presidents have proposed a novel way to pioneer taxes on targetted digital advertising, a plan they estimate could deliver more than USD100 million per year to help pay for a sweeping education overhaul. In what appears to be first-in-the-nation legislation, social media companies such as Facebook and Google would fa...

Read More
news image

COLLEGE ADMISSIONS OFFICERS ARE PAYING MORE ATTENTION TO APPLICANTS’ SOCIAL PROFILES

Adweek | January 13, 2020

The trend of college admissions officers visiting the social media profiles of applicants is back on the upswing, according to the latest survey from Kaplan Test Prep. The educational and career-services provider polled nearly 300 college admissions officers and found that 36% of them turn to applicants' profiles on social platforms including Facebook, Instagram, Twitter. Read More

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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