McCann Birmingham

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We're the Birmingham branch of the world’s largest advertising and communications network – McCann Worldgroup which boasts over 200 offices in 130 countries worldwide. History Founded by the legendary H.K. McCann 100 years ago (find out more about him here), McCann has helped create some of marketing’s most memorable and iconic campaigns. L’Oréal ‘Because You’re Worth it’. Us. The Milky Bar Kid. Us. The Coca-Cola Santa. Us. Our Philosophy The success of McCann is based on one simple sentence coined way back in 1912 Truth Well Told. Thirteen letters (Harry had a thing for 13) that we still adhere to today.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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AD TECH AND MARTECH

HEPSIBURADA ANNOUNCES ADVERTISING PARTNERSHIP WITH FACEBOOK

Hepsiburada | November 15, 2021

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Hepsiburada (NASDAQ: HEPS), a leading Turkish e-commerce platform, today announces a joint performance advertising platform in partnership with Facebook. Managed Partner Ads (MPA) is a next-generation social media advertising platform designed to be used exclusively by Hepsiburada's small and mid-size enterprises (SMEs). The platform allows SMEs to place targeted adverts on Facebook and Instagram. Once live, the adverts will be seen by millions of potential customers on Facebo...

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TRU OPTIK LAUNCHES SELF-SERVICE DATA MARKETPLACE STREAMING MEDIA PLATFORMS AND CONCERNS REGARDING BRAND SAFETY ON SOCIAL MEDIA

Tru Optik | August 14, 2020

news image

In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable, actionable and privacy compliant targeting across connected media (OTT, st...

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TESLA GIVES CHANCE TO WIN WEEK WITH MODEL AT SUSTAINABLE VILLA

electrek | March 12, 2020

news image

Tesla is giving fans a chance to win a week with its vehicles at a sustainable villa in Australia as part of a new marketing campaign. While the best-selling automakers spend billions of dollars every year in advertising, Tesla has been staying away from the practice. The electric automaker prides itself in not spending any money for paid placement, ad time, or anything of the sort.CEO Elon Musk famously said that he prefers to spend the advertising budget on making the products better in the ho...

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ADVERTISER PLATFORMS

OPTABLE COLLABORATES WITH QUEBECOR TO PROVIDE NEXT GEN AD PRODUCTS

Optable | November 17, 2021

news image

Optable, a SaaS data connectivity platform and clean room solution designed for the advertising ecosystem, has entered into a deal to provide media conglomerate, Quebecor Inc., a Canadian diversified media and telecommunications company, with the next generation of privacy-preserving advertising products, supporting all digital channels (i.e. display, video, Connected TV (CTV), Digital Out-of-Home (DOOH) and audio advertising), through its subsidiary Quebecor Expertise Media. ...

Read More
news image

AD TECH AND MARTECH

HEPSIBURADA ANNOUNCES ADVERTISING PARTNERSHIP WITH FACEBOOK

Hepsiburada | November 15, 2021

Hepsiburada (NASDAQ: HEPS), a leading Turkish e-commerce platform, today announces a joint performance advertising platform in partnership with Facebook. Managed Partner Ads (MPA) is a next-generation social media advertising platform designed to be used exclusively by Hepsiburada's small and mid-size enterprises (SMEs). The platform allows SMEs to place targeted adverts on Facebook and Instagram. Once live, the adverts will be seen by millions of potential customers on Facebo...

Read More
news image

TRU OPTIK LAUNCHES SELF-SERVICE DATA MARKETPLACE STREAMING MEDIA PLATFORMS AND CONCERNS REGARDING BRAND SAFETY ON SOCIAL MEDIA

Tru Optik | August 14, 2020

In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable, actionable and privacy compliant targeting across connected media (OTT, st...

Read More
news image

TESLA GIVES CHANCE TO WIN WEEK WITH MODEL AT SUSTAINABLE VILLA

electrek | March 12, 2020

Tesla is giving fans a chance to win a week with its vehicles at a sustainable villa in Australia as part of a new marketing campaign. While the best-selling automakers spend billions of dollars every year in advertising, Tesla has been staying away from the practice. The electric automaker prides itself in not spending any money for paid placement, ad time, or anything of the sort.CEO Elon Musk famously said that he prefers to spend the advertising budget on making the products better in the ho...

Read More
news image

ADVERTISER PLATFORMS

OPTABLE COLLABORATES WITH QUEBECOR TO PROVIDE NEXT GEN AD PRODUCTS

Optable | November 17, 2021

Optable, a SaaS data connectivity platform and clean room solution designed for the advertising ecosystem, has entered into a deal to provide media conglomerate, Quebecor Inc., a Canadian diversified media and telecommunications company, with the next generation of privacy-preserving advertising products, supporting all digital channels (i.e. display, video, Connected TV (CTV), Digital Out-of-Home (DOOH) and audio advertising), through its subsidiary Quebecor Expertise Media. ...

Read More