McCann Bristol

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We're part of McCann Worldgroup, the world’s largest advertising and communications network. You’ll find us in over 200 cities in 130 countries, and just over St Philip's Bridge on Cheese Lane in Bristol. The best connected local, global agency in town. Founded in NYC by the legendary H.K. McCann 100 years ago, we’ve helped create some of the most memorable and iconic campaigns in advertising history. L’Oréal ‘Because You’re Worth it’. That was us. The Milky Bar Kid. Us again. The Coca-Cola Santa. Guilty.

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ADS RUNNING ON GOOGLE’S NETWORK ALONGSIDE BASELESS CLAIMS AROUND COVID-19 VIRUS

Google | June 03, 2020

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Global Disinformation Index recently reviewed 49 sites running baseless claims about the virus, and found Google placed ads on 84% of them. Search and social platforms have had a lot to contend with when it comes to COVID-19.

  • Read More
  • GOOGLE’S MONETIZATION POLICIES FOR PUBLISHERS & ADVERTISERS

    Google | May 13, 2020

    news image

    Google’s John Brown explains how the company’s monetization policies are created to meet the needs of publishers and advertisers. Brown, the monetized policy education lead at Google, goes over why policies are created, how they’re enforced, and how they help protect Google’s advertising ecosystem. When it comes to policy enforcement, some advertisers may think Google doesn’t go far enough, while publishers may think Google goes too far. Google aims to keep the need...

    Read More

    AD NETWORKS

    COLLING MEDIA HELPS SOLVE THE ADVERTISING ATTRIBUTION RIDDLE WITH GOOGLE'S NEW ATTRIBUTION BETA PROGRAM

    Colling Media | February 16, 2021

    news image

    Phoenix-based advertising and marketing firm Colling Media uses Google's recently released Attribution Beta program to help clients assign credit for digital advertising conversions when consumers interact with multiple marketing tactics and channels. Attribution is an attempt to assign credit for various advertising and marketing tactics. Solving this problem can be challenging. For example, a consumer sees an ad on a website, fills out a form on Facebook, hears a radio comme...

    Read More

    ADOMNI TO INTERSPERSE CURATED MOVING IMAGE ARTWORKS FROM NIIO INTO THE DIGITAL OUT OF HOME ADVERTISING LOOP

    Adomni | September 03, 2020

    news image

    Adomni, is teaming up with Niio, the premium video and new media art platform. Starting in August 2020, Atlanta, Dallas and Phoenix will be the first three cities to feature Niio artworks on Uber's cartop advertising network, Uber OOH powered by Adomni, that launched this past February. "We saw a special opportunity to utilize captivating digital artworks to bring color, positive energy and creative inspiration to the huge audiences that Uber OOH reaches," said Adomni CEO, Jonathan...

    Read More

    Google | June 03, 2020

    news image

    ADS RUNNING ON GOOGLE’S NETWORK ALONGSIDE BASELESS CLAIMS AROUND COVID-19 VIRUS

    Global Disinformation Index recently reviewed 49 sites running baseless claims about the virus, and found Google placed ads on 84% of them. Search and social platforms have had a lot to contend with when it comes to COVID-19.

  • Read More
  • Google | May 13, 2020

    news image

    GOOGLE’S MONETIZATION POLICIES FOR PUBLISHERS & ADVERTISERS

    Google’s John Brown explains how the company’s monetization policies are created to meet the needs of publishers and advertisers. Brown, the monetized policy education lead at Google, goes over why policies are created, how they’re enforced, and how they help protect Google’s advertising ecosystem. When it comes to policy enforcement, some advertisers may think Google doesn’t go far enough, while publishers may think Google goes too far. Google aims to keep the need...

    Read More

    AD NETWORKS

    Colling Media | February 16, 2021

    news image

    COLLING MEDIA HELPS SOLVE THE ADVERTISING ATTRIBUTION RIDDLE WITH GOOGLE'S NEW ATTRIBUTION BETA PROGRAM

    Phoenix-based advertising and marketing firm Colling Media uses Google's recently released Attribution Beta program to help clients assign credit for digital advertising conversions when consumers interact with multiple marketing tactics and channels. Attribution is an attempt to assign credit for various advertising and marketing tactics. Solving this problem can be challenging. For example, a consumer sees an ad on a website, fills out a form on Facebook, hears a radio comme...

    Read More

    Adomni | September 03, 2020

    news image

    ADOMNI TO INTERSPERSE CURATED MOVING IMAGE ARTWORKS FROM NIIO INTO THE DIGITAL OUT OF HOME ADVERTISING LOOP

    Adomni, is teaming up with Niio, the premium video and new media art platform. Starting in August 2020, Atlanta, Dallas and Phoenix will be the first three cities to feature Niio artworks on Uber's cartop advertising network, Uber OOH powered by Adomni, that launched this past February. "We saw a special opportunity to utilize captivating digital artworks to bring color, positive energy and creative inspiration to the huge audiences that Uber OOH reaches," said Adomni CEO, Jonathan...

    Read More