McCann New York

mccannny.com

McCann New York is a unit of McCann Worldgroup, a leading global marketing solutions network, comprised of McCann, MRM (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand .

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Brand Marketing

CONNECTED TV ADVERTISING COMPANIES VIDEOBYTE AND VIDEOBRIDGE ANNOUNCE MERGER

VideoByte | November 09, 2021

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VideoByte and VideoBridge, leading providers of digital advertising technology, today announced the merger of the two companies creating a global best-in-class Connected TV (CTV) advertising experience. The combined company will operate under the VideoByte brand effective today and merge full business operations through Q4 of this year. Our organizations share a similar outlook as we look to further enhance the overall CTV experience. We are perfectly positioned to i...

Read More

GOOGLE CUTTING WEB COOKIES, ENDING LUCRATIVE TRACKING TOOL FOR ADVERTISERS

firstpost | January 15, 2020

news image

Alphabet Inc's Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users. Google's plan is to restrict advertising software companies and other organizations from connecting their browser cookies to websites they do not operate, the company said in a blog post on Tuesday. Apple made a similar move in 2017 in its Safari browser, but ...

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WALMART'S AD EXECS TO KNOW, HOT DTC COMPANIES, IHEARTMEDIA BREAKS HEARTS

businessinsider | January 22, 2020

news image

We've been tracking Walmart's efforts to challenge Amazon's ad business. Walmart's ad business is estimated to be just a fraction of Amazon's, so it's banking on its physical stores and the sales data they generate to set itself apart. It's also amassed a team of people from agency, brand, and media backgrounds to lead the push, as Advertisers are eager for a company to challenge Amazon, which is now the third-largest digital-advertising company behind Google and Face...

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CMO Strategy

INTEGRAL AD SCIENCE APPOINTS KHURRUM MALIK AS CHIEF MARKETING OFFICER

Integral Ad Science | November 29, 2022

news image

Integral Ad Science (Nasdaq: IAS) today announced the appointment of Khurrum Malik as Chief Marketing Officer (CMO) effective immediately. Malik will accelerate market growth initiatives for IAS and lead its global marketing strategy. Malik will be based in New York and report directly to Yannis Dosios, Chief Commercial Officer. Malik is a technology marketing leader with a broad range of experience driving growth for public and private companies. Most recently, Malik was Head of ...

Read More
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Brand Marketing

CONNECTED TV ADVERTISING COMPANIES VIDEOBYTE AND VIDEOBRIDGE ANNOUNCE MERGER

VideoByte | November 09, 2021

VideoByte and VideoBridge, leading providers of digital advertising technology, today announced the merger of the two companies creating a global best-in-class Connected TV (CTV) advertising experience. The combined company will operate under the VideoByte brand effective today and merge full business operations through Q4 of this year. Our organizations share a similar outlook as we look to further enhance the overall CTV experience. We are perfectly positioned to i...

Read More
news image

GOOGLE CUTTING WEB COOKIES, ENDING LUCRATIVE TRACKING TOOL FOR ADVERTISERS

firstpost | January 15, 2020

Alphabet Inc's Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users. Google's plan is to restrict advertising software companies and other organizations from connecting their browser cookies to websites they do not operate, the company said in a blog post on Tuesday. Apple made a similar move in 2017 in its Safari browser, but ...

Read More
news image

WALMART'S AD EXECS TO KNOW, HOT DTC COMPANIES, IHEARTMEDIA BREAKS HEARTS

businessinsider | January 22, 2020

We've been tracking Walmart's efforts to challenge Amazon's ad business. Walmart's ad business is estimated to be just a fraction of Amazon's, so it's banking on its physical stores and the sales data they generate to set itself apart. It's also amassed a team of people from agency, brand, and media backgrounds to lead the push, as Advertisers are eager for a company to challenge Amazon, which is now the third-largest digital-advertising company behind Google and Face...

Read More
news image

CMO Strategy

INTEGRAL AD SCIENCE APPOINTS KHURRUM MALIK AS CHIEF MARKETING OFFICER

Integral Ad Science | November 29, 2022

Integral Ad Science (Nasdaq: IAS) today announced the appointment of Khurrum Malik as Chief Marketing Officer (CMO) effective immediately. Malik will accelerate market growth initiatives for IAS and lead its global marketing strategy. Malik will be based in New York and report directly to Yannis Dosios, Chief Commercial Officer. Malik is a technology marketing leader with a broad range of experience driving growth for public and private companies. Most recently, Malik was Head of ...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us