McCann New York

McCann New York is a unit of McCann Worldgroup, a leading global marketing solutions network, comprised of McCann, MRM (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand .

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ADVERTISING ASSOCIATION PUTS SPOTLIGHT ON RESPONSIBILITY AND TRUST

warc | January 31, 2020

news image

Brands, media owners and politicians have backed moves to put responsibility at the heart of the UK advertising industry, as the Advertising Association announced a new focus at its annual LEAD summit. In its mission statement, the Advertising Association now pledges “to promote the role and rights of responsible advertising and its value to people, society, businesses and the economy”. providing leadership and guidance on the standards expected of UK advertising, including the devel...

Read More

ADVERTISER CAMPAIGN MANAGEMENT

ROKU & WALMART SIGN AN EXCLUSIVE SHOPPABLE AD DEAL

Roku, Walmart | June 17, 2022

news image

Walmart and Roku have entered an exclusive ad agreement. Roku viewers can use their Roku remotes and stored payment information to buy products directly from the retailer’s ads on the platform. They won’t be redirected to Walmart’s website or need to capture QR codes on their phones to complete orders while watching their favorite shows. Walmart U.S. Chief Marketing Officer William White said that the ads would initially come from Walmart, but he expects supplier brands also to...

Read More

MAJOR NEWS ORGANIZATIONS ARE SHOWING ADS FOR FACE MASKS DESPITE

edition.cnn | March 22, 2020

news image

Some of the country's biggest news organizations are showing ads for face masks on their websites. That's despite appeals from health officials for people to stop buying masks because of a shortage for frontline health care workers battling coronavirus. Ads for the masks have appeared on the websites of CNN, The New York Times, The Washington Post, and CNBC, over the past two weeks, according to data seen by CNN Business. The ads often appear alongside news coverage of the novel coronavi...

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PUBLISHERS TRY TO BYPASS BLACKLISTED WORDS AS CORONAVIRUS PANDEMIC DRAINS AD SALES

nypost | April 02, 2020

news image

While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...

Read More
news image

ADVERTISING ASSOCIATION PUTS SPOTLIGHT ON RESPONSIBILITY AND TRUST

warc | January 31, 2020

Brands, media owners and politicians have backed moves to put responsibility at the heart of the UK advertising industry, as the Advertising Association announced a new focus at its annual LEAD summit. In its mission statement, the Advertising Association now pledges “to promote the role and rights of responsible advertising and its value to people, society, businesses and the economy”. providing leadership and guidance on the standards expected of UK advertising, including the devel...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

ROKU & WALMART SIGN AN EXCLUSIVE SHOPPABLE AD DEAL

Roku, Walmart | June 17, 2022

Walmart and Roku have entered an exclusive ad agreement. Roku viewers can use their Roku remotes and stored payment information to buy products directly from the retailer’s ads on the platform. They won’t be redirected to Walmart’s website or need to capture QR codes on their phones to complete orders while watching their favorite shows. Walmart U.S. Chief Marketing Officer William White said that the ads would initially come from Walmart, but he expects supplier brands also to...

Read More
news image

MAJOR NEWS ORGANIZATIONS ARE SHOWING ADS FOR FACE MASKS DESPITE

edition.cnn | March 22, 2020

Some of the country's biggest news organizations are showing ads for face masks on their websites. That's despite appeals from health officials for people to stop buying masks because of a shortage for frontline health care workers battling coronavirus. Ads for the masks have appeared on the websites of CNN, The New York Times, The Washington Post, and CNBC, over the past two weeks, according to data seen by CNN Business. The ads often appear alongside news coverage of the novel coronavi...

Read More
news image

PUBLISHERS TRY TO BYPASS BLACKLISTED WORDS AS CORONAVIRUS PANDEMIC DRAINS AD SALES

nypost | April 02, 2020

While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us