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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
warc | January 31, 2020
Brands, media owners and politicians have backed moves to put responsibility at the heart of the UK advertising industry, as the Advertising Association announced a new focus at its annual LEAD summit. In its mission statement, the Advertising Association now pledges “to promote the role and rights of responsible advertising and its value to people, society, businesses and the economy”. providing leadership and guidance on the standards expected of UK advertising, including the devel...
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Roku, Walmart | June 17, 2022
Walmart and Roku have entered an exclusive ad agreement. Roku viewers can use their Roku remotes and stored payment information to buy products directly from the retailer’s ads on the platform. They won’t be redirected to Walmart’s website or need to capture QR codes on their phones to complete orders while watching their favorite shows. Walmart U.S. Chief Marketing Officer William White said that the ads would initially come from Walmart, but he expects supplier brands also to...
edition.cnn | March 22, 2020
Some of the country's biggest news organizations are showing ads for face masks on their websites. That's despite appeals from health officials for people to stop buying masks because of a shortage for frontline health care workers battling coronavirus. Ads for the masks have appeared on the websites of CNN, The New York Times, The Washington Post, and CNBC, over the past two weeks, according to data seen by CNN Business. The ads often appear alongside news coverage of the novel coronavi...
nypost | April 02, 2020
While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...
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