McCann New York

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McCann New York is a unit of McCann Worldgroup, a leading global marketing solutions network, comprised of McCann, MRM (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand .

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AMPERSAND'S TOTAL TV MEASUREMENT SOLUTION OFFERS ADVERTISERS INSIGHT ACROSS THEIR ENTIRE MULTISCREEN TV INVESTMENTS

Ampersand | September 18, 2021

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Ampersand, the audience-first TV advertising sales, data and technology company, announced today the availability of its Total TV Measurement solution for advertisers and agencies. This new capability allows Ampersand to offer brands as well as local advertisers the ability to unify and consolidate the measurement of audience-based media delivery across all of their TV investment channels – including network, spot and addressable– and activate across Ampersand's full footprint of...

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H&R BLOCK’S NEW AD CAMPAIGN SHOWS ‘HELP IS HERE’ IN COMPLEX TAX SEASON

H&R Block’s | February 03, 2022

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H&R Block, Inc. (NYSE: HRB) today announced its 2022 tax season ad campaign showcasing that through a tax season full of complexities, “Help Is Here.” “The past year has brought more uncertainty to filing taxes due to the ongoing pandemic. From an evolving workforce to new tax credits, it’s no small feat to figure out how that translates to your tax forms,” said Karen Orosco, president, global consumer tax and service delivery at H&R Block. &l...

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ROKU’S CLEAN ROOM DEBUTS FOR ADVERTISERS AHEAD OF TV UPFRONTS

Roku, Inc. | April 23, 2022

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Roku, Inc. (Nasdaq: ROKU) today announced Roku’s clean room, a privacy-first data collaboration environment that allows advertisers and agencies to use their encrypted first-party data to make planning and measuring advertising campaigns with Roku easier, all without relying on cookies or consortiums. Roku’s clean room is purpose-built for TV streaming. The planning and measurement capabilities make it the only clean room to use audience data and linear TV data from di...

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MOBILE ADVERTISING, AD NETWORKS

GAMUT AND WAYMARK PARTNER TO BRING AI-POWERED CTV AD CREATION TO LOCAL ADVERTISERS

Gamut | January 06, 2023

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Gamut and Waymark have announced a partnership to expand next-generation local advertising services on a national scale. Gamut offers advertisers brand-safe access to premium connected TV (CTV) video ad inventory, while Waymark is an artificial intelligence start-up that automates video production. By combining Gamut's access to high-quality CTV video ad inventory with Waymark's AI-powered capabilities, this partnership will provide a cost-effective way for brands to produce and deliver ...

Read More
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AD NETWORKS

AMPERSAND'S TOTAL TV MEASUREMENT SOLUTION OFFERS ADVERTISERS INSIGHT ACROSS THEIR ENTIRE MULTISCREEN TV INVESTMENTS

Ampersand | September 18, 2021

Ampersand, the audience-first TV advertising sales, data and technology company, announced today the availability of its Total TV Measurement solution for advertisers and agencies. This new capability allows Ampersand to offer brands as well as local advertisers the ability to unify and consolidate the measurement of audience-based media delivery across all of their TV investment channels – including network, spot and addressable– and activate across Ampersand's full footprint of...

Read More
news image

AD NETWORKS

H&R BLOCK’S NEW AD CAMPAIGN SHOWS ‘HELP IS HERE’ IN COMPLEX TAX SEASON

H&R Block’s | February 03, 2022

H&R Block, Inc. (NYSE: HRB) today announced its 2022 tax season ad campaign showcasing that through a tax season full of complexities, “Help Is Here.” “The past year has brought more uncertainty to filing taxes due to the ongoing pandemic. From an evolving workforce to new tax credits, it’s no small feat to figure out how that translates to your tax forms,” said Karen Orosco, president, global consumer tax and service delivery at H&R Block. &l...

Read More
news image

AD NETWORKS

ROKU’S CLEAN ROOM DEBUTS FOR ADVERTISERS AHEAD OF TV UPFRONTS

Roku, Inc. | April 23, 2022

Roku, Inc. (Nasdaq: ROKU) today announced Roku’s clean room, a privacy-first data collaboration environment that allows advertisers and agencies to use their encrypted first-party data to make planning and measuring advertising campaigns with Roku easier, all without relying on cookies or consortiums. Roku’s clean room is purpose-built for TV streaming. The planning and measurement capabilities make it the only clean room to use audience data and linear TV data from di...

Read More
news image

MOBILE ADVERTISING, AD NETWORKS

GAMUT AND WAYMARK PARTNER TO BRING AI-POWERED CTV AD CREATION TO LOCAL ADVERTISERS

Gamut | January 06, 2023

Gamut and Waymark have announced a partnership to expand next-generation local advertising services on a national scale. Gamut offers advertisers brand-safe access to premium connected TV (CTV) video ad inventory, while Waymark is an artificial intelligence start-up that automates video production. By combining Gamut's access to high-quality CTV video ad inventory with Waymark's AI-powered capabilities, this partnership will provide a cost-effective way for brands to produce and deliver ...

Read More