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RevJet | October 17, 2020
RevJet, the only unified app-based platform that simplifies all aspects of digital ad experience management for Fortune 500 marketers, today announced a major update to their industry-leading Global Ad Serving App Suite. Version 5.0 bolsters RevJet's Global Ad Serving Suite capabilities across the board, including streamlined cookie-less personalization, enhanced consent management, cross-device Identity Management, advanced attribution and more. "Now more than ever, Fortune 500 markers...
Adwerx | October 20, 2020
Adwerx, a leading provider of hyperlocal, personalized, and custom automated advertising services, and honoree on the Inc. 5000 list of America's fastest growing private companies four years in a row, announces that it will provide a flexible work arrangement for employees moving forward. Adwerx employees will be given the option to work from anywhere or come to the home office in Durham on a flexible schedule once the office is re-opened. Beginning operations in 2013, Adwerx was founded wit...
searchenginejournal | March 19, 2020
LinkedIn is launching a new type of message-based ad that uses conversation to deliver a customized experience for each user. LinkedIn’s new Conversation Ads build off of its current Message Ads and are designed to be more personal and engaging. Businesses can utilize Conversation Ads to build campaigns with multiple conversion paths leading to a variety of calls-to-action. Content served through Conversation Ads can be personalized according to where the prospect is in the conversion funn...
u.today | February 05, 2020
Online advertising is currently the biggest growth market in the broader advertising sector. According to a report issued by marketing analytics firm Zenith, online ads will account for more than half of all advertising spend within the next two years. However, while spending is growing, the online ad model is riddled with flaws. In a 2018 survey of 1,000 marketers, more than 40% of respondents stated that they were wasting upwards of 30% of their budget on the wrong channels or strategies, mean...
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