McGarrah Jessee

MOBILE ADVERTISING

Full Circle Insights | April 06, 2022

Full Circle Insights today announced that the company's popular Digital Source Tracker (DST) product now connects digital marketing costs from Microsoft Advertising to the client's customer relationship management (CRM) system. This enables digital marketers to see cost information from Microsoft Advertising and/or Google Ads as part of the DST's comprehensive view of the customer journey. The new release expands on the already robust reporting capability of DST for both digital and ...

Spaceback | September 07, 2020

Spaceback, the creator of Social Display advertising, announced today that it has entered into a strategic partnership with eyeo, the German-based company behind the launch of the Acceptable Ads standards. As part of the partnership, Spaceback will become the first creative platform to generate digital advertising creative that adhere to the Acceptable Ads standards, thereby enabling marketers to reach over 200 million unique users not otherwise accessible today. For its part, Spaceback's on...

PROGRAMMATIC ADVERTISING

Adsquare | September 07, 2021

Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised, aggregated crowd movement data for geo-contextual mobile targeting, as well as for more effective planning and programmatic activation of Out-of-Home campaigns. O2 Motion is a service that uses anonymised and aggregated data created by the O2 mobile phone network to offer insight into movement trends across the UK. As mobile devices con...

electrek | March 12, 2020

Tesla is giving fans a chance to win a week with its vehicles at a sustainable villa in Australia as part of a new marketing campaign. While the best-selling automakers spend billions of dollars every year in advertising, Tesla has been staying away from the practice. The electric automaker prides itself in not spending any money for paid placement, ad time, or anything of the sort.CEO Elon Musk famously said that he prefers to spend the advertising budget on making the products better in the ho...