Media Innovation Group

themig.com

The Media Innovation Group (MIG) provides world-class data-management technology and strategy allowing marketers to centralize their digital marketing including media buying, planning and optimization. By utilizing the MIG Data Management Platform (DMP), advertisers can leverage and transform Big Data into Easy Data, generating a better return on their advertising dollars.The Media Innovation Group is powered by a market leading technology platform that gives advertisers and their agencies one dashboard to visualize and understand digital audiences in all markets, across all digital media channels. Reaching four corners of the globe, the MIG is a strategic digital marketing agency that delivers outstanding results for its clients. Please visit www.themig.com for more information.

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IAS INTRODUCES 'CONTEXT CONTROL', IAS'S SOPHISTICATED NEW SUITE OF BRAND SAFETY & SUITABILITY SOLUTIONS

Integral Ad Science | August 24, 2020

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Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers see...

Read More

Ad Networks

MARYLAND APPROVES THE FIRST STATE TAX ON DIGITAL ADS FROM FACEBOOK, GOOGLE

Facebook | February 16, 2021

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Maryland has approved the country's first tax on the revenue brought in from digital advertisements placed by companies like Facebook, Google, and Amazon. On Friday, the State Senate voted to override the governor's veto of the measure following a similar vote from the House of Delegates, The New York Times reports. The measure is expected to generate as much as $250 million in its first year. There do appear to be legal risks to the measure, which will like...

Read More

Programmatic Advertising

AT&T AGREES TO MICROSOFT ACQUISITION OF XANDR

AT&T | December 22, 2021

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AT&T Inc. (NYSE:T) has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft.1 The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. As the digital landscape evolves in a post-cookie world, Microsoft and Xandr can shape the digital ad marketplace of the future. Xandr's technology strategically complements Microsoft...

Read More

SOCIAL MEDIA TRENDS AROUND THE US - LATEST ANALYSIS FROM FALCON

Falcon.io | November 05, 2020

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Falcon.io, a Cision organization, distributed another report revealing how the general population is burning-through and drawing in with election information via web-based media. The extraordinary component article is the most recent investigation to be distributed for Cision's 2020 State of the Election blog arrangement, a week by week fair media examination of the U.S. official election. "The U.S. presidential election has been polarizing not just for the American publi...

Read More
news image

IAS INTRODUCES 'CONTEXT CONTROL', IAS'S SOPHISTICATED NEW SUITE OF BRAND SAFETY & SUITABILITY SOLUTIONS

Integral Ad Science | August 24, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers see...

Read More
news image

Ad Networks

MARYLAND APPROVES THE FIRST STATE TAX ON DIGITAL ADS FROM FACEBOOK, GOOGLE

Facebook | February 16, 2021

Maryland has approved the country's first tax on the revenue brought in from digital advertisements placed by companies like Facebook, Google, and Amazon. On Friday, the State Senate voted to override the governor's veto of the measure following a similar vote from the House of Delegates, The New York Times reports. The measure is expected to generate as much as $250 million in its first year. There do appear to be legal risks to the measure, which will like...

Read More
news image

Programmatic Advertising

AT&T AGREES TO MICROSOFT ACQUISITION OF XANDR

AT&T | December 22, 2021

AT&T Inc. (NYSE:T) has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft.1 The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. As the digital landscape evolves in a post-cookie world, Microsoft and Xandr can shape the digital ad marketplace of the future. Xandr's technology strategically complements Microsoft...

Read More
news image

SOCIAL MEDIA TRENDS AROUND THE US - LATEST ANALYSIS FROM FALCON

Falcon.io | November 05, 2020

Falcon.io, a Cision organization, distributed another report revealing how the general population is burning-through and drawing in with election information via web-based media. The extraordinary component article is the most recent investigation to be distributed for Cision's 2020 State of the Election blog arrangement, a week by week fair media examination of the U.S. official election. "The U.S. presidential election has been polarizing not just for the American publi...

Read More