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csnews | February 10, 2020
Huck's convenience stores are experiencing a sales lift following beta testing of the Vibenomics Audio Out-of-Home Advertising Marketplace platform. Vibenomics, provider of custom streaming radio stations for retailers, launched the Audio Advertising Marketplace as a platform to generate new revenue for participating stores and help shopper marketers target customers in-store with a new form of retail media. For each campaign that participating retailers run, the Vibenomics platform relieves...
Microsoft | September 04, 2020
After being in open preview for about the last 10 months, Microsoft Ads is rolling out a redesign of its interface. It will be appearing in accounts over the next several weeks, and will streamline views, tools, and workflow into a familiar layout. A new default experience for users managing multiple accounts gives an at-a-glance experience for manager-level insights, making it faster to spot where action might need to be taken in different accounts. Customizable tiles in the dashboard let manag...
SOCIAL MEDIA ADVERTISING
Snapchat | June 06, 2022
Snapchat has launched its Dynamic Travel Ads product to help brands create different ads according to their products and services.
The social media platform says it will serve the most relevant ads to "Snapchatters" interested in travel, whom it claims are 37% more likely to book travel after seeing an advertisement.
Snapchat says the ads have a number of unique benefits for travel advertisers including targeting according to a Snapchatter's interest i...
Moloco, oHouse by Bucketplace | August 30, 2022
Moloco, a machine learning company, today announced that technology platform Bucketplace is utilizing Moloco Retail Media Platform to drive the evolution of its oHouse marketplace through enhanced user experiences and by enabling merchants to make their products discoverable.
oHouse is an e-commerce and lifestyle app where shoppers easily source and purchase home goods from thousands of merchants on a single platform. Throughout its growth, oHouse has focused on upholding its core...
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