Media Merchants

Media Merchants is one of Australia's leading full service advertising agencies. MM believes in making a positive difference. We love fusing strategy with creativity to deliver the strongest sales results and return on investment on all campaigns that we create.

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DIGITAL TARGETING BASED ON TV CONSUMPTION EXPLAINED

thedrum | January 29, 2020

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As advertisers, we’re constantly striving to attain the holy grail of media: increase audience reach. So far, there is no magic lamp or ‘open sesame’ and each brand takes their own unique approach when trying to reach their target audience. Some trendier approaches tend to include personalization or adapting to your audience. Much of the current strategic focus is on delivering quality content, which is important in its own right. However, the way in which we create strategic t...

Read More

DISPLAY ADVERTISING

NETFLIX WILL BRING ADS TO GIVE CHEAPER OPTIONS

Netflix | April 20, 2022

news image

Netflix finally considers supporting ads on its streaming services. Recently Netflix has suffered the loss of 200,000 subscribers in the first quarter. At the end of the first quarter, the streaming service provider reported 221Million global subscribers with depreciation of 200,000 and missed it's projected 2.5 Million net add. The speculations say that the dip in subscribers is due to the recent price hike by Netflix in Jan 2022. On the Earnings call, Netflix Co-Founder, Cha...

Read More

GOOGLE’S OSCARS AD SHOWS HOW IT CAN HELP YOU FIND YOUR FAVORITE MOVIE LOCATIONS

adweek | February 10, 2020

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For this year’s Oscars broadcast, Google created an ad that features one of its relatively little-known mapping features: the ability to pinpoint where famous movie locations can be found in the real world. Should Amazon's Ad Business Worry Facebook and Google?That’s a pretty fun aspect of Google Maps—unless you’re a resident of the Bronx, which has already suffered more than its share of Joker fans coming into the borough to dance on the stairs made famous by Joaquin...

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SPIRABLE JOINS THE TWITTER OFFICIAL PARTNER PROGRAM TO DRIVE INCREASED ADVERTISING PERFORMANCE THROUGH DATA-DRIVEN DYNAMIC VIDEO

PR Newswire | August 25, 2020

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Spirable (www.spirable.com), a leader in dynamic data-driven video advertising, today announced it has become one of the carefully selected companies to join the Twitter Official Partner Program. Official partners are invited on their ability to deliver cutting edge solutions that have a proven track record of delivering value and performance for marketers. Spirable is used by world leading brands such as Vodafone, Diageo, Boots and Sky Bet to dynamically create highly relevant and engaging vide...

Read More
news image

DIGITAL TARGETING BASED ON TV CONSUMPTION EXPLAINED

thedrum | January 29, 2020

As advertisers, we’re constantly striving to attain the holy grail of media: increase audience reach. So far, there is no magic lamp or ‘open sesame’ and each brand takes their own unique approach when trying to reach their target audience. Some trendier approaches tend to include personalization or adapting to your audience. Much of the current strategic focus is on delivering quality content, which is important in its own right. However, the way in which we create strategic t...

Read More
news image

DISPLAY ADVERTISING

NETFLIX WILL BRING ADS TO GIVE CHEAPER OPTIONS

Netflix | April 20, 2022

Netflix finally considers supporting ads on its streaming services. Recently Netflix has suffered the loss of 200,000 subscribers in the first quarter. At the end of the first quarter, the streaming service provider reported 221Million global subscribers with depreciation of 200,000 and missed it's projected 2.5 Million net add. The speculations say that the dip in subscribers is due to the recent price hike by Netflix in Jan 2022. On the Earnings call, Netflix Co-Founder, Cha...

Read More
news image

GOOGLE’S OSCARS AD SHOWS HOW IT CAN HELP YOU FIND YOUR FAVORITE MOVIE LOCATIONS

adweek | February 10, 2020

For this year’s Oscars broadcast, Google created an ad that features one of its relatively little-known mapping features: the ability to pinpoint where famous movie locations can be found in the real world. Should Amazon's Ad Business Worry Facebook and Google?That’s a pretty fun aspect of Google Maps—unless you’re a resident of the Bronx, which has already suffered more than its share of Joker fans coming into the borough to dance on the stairs made famous by Joaquin...

Read More
news image

SPIRABLE JOINS THE TWITTER OFFICIAL PARTNER PROGRAM TO DRIVE INCREASED ADVERTISING PERFORMANCE THROUGH DATA-DRIVEN DYNAMIC VIDEO

PR Newswire | August 25, 2020

Spirable (www.spirable.com), a leader in dynamic data-driven video advertising, today announced it has become one of the carefully selected companies to join the Twitter Official Partner Program. Official partners are invited on their ability to deliver cutting edge solutions that have a proven track record of delivering value and performance for marketers. Spirable is used by world leading brands such as Vodafone, Diageo, Boots and Sky Bet to dynamically create highly relevant and engaging vide...

Read More