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Ad Tech and Martech

Cavai | August 23, 2021

Cavai, the global leader in conversational ad tech, has raised £6.5m from a range of prominent investors including Norway’s 2 largest venture players, Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital. It will use the funds to bolster its offering in existing markets, develop its product portfolio, and expand in the US as it gets IPO-ready Alex Rahaman, London based partner at Idekapital, has relevant international ad tech experience ...

Display Advertising

Permutive | June 20, 2022

On June 15, Permutive launched the infrastructure for the responsible web- bringing together hundreds of publishers, brands, and adtech companies such as The Financial Times, Penske Media Corporation, RocketMill, Kimberley-Clark, and PubMatic to work together to use data responsibly to restore consumer trust. Consumers are increasingly opting out of sharing their information for advertising. As many as 40% of users are browsing in cookie-less environments. Permutive research shows...

Advertiser Platforms

Uber | October 20, 2022

Uber Technologies, Inc. (NYSE: UBER) has formally launched its advertising division and unveiled Uber Journey Ads, an engaging way for brands to connect with consumers throughout the entire ride process. Journey Ads are the latest initiative from a dedicated team formed at Uber this year under advertising veteran Dr. Mark Grether, previously with Amazon Advertising, CEO of Sizmek, and Co-Founder of Xaxis. Leveraging Uber’s first-party data and insights across its mobility and delivery busi...

Ad Tech and Martech

Business Wire | January 04, 2024

ON24 (NYSE: ONTF) today announced that its launch event, ON24 Next, will take place on January 24, 2024 to unveil how AI is transforming engagement and powering the next generation of the ON24 platform. Spanning the regions of North America, Europe and Asia-Pacific, ON24 Next will help enterprises understand the latest AI trends and explore new ON24 innovations. “AI is the most significant trend shaping business today – we believe there’s an opportunity to reim...