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True Influence | December 08, 2021
True Influence®, powered by MeritB2B, the technology leader of data-driven sales and marketing solutions, today announced that it has partnered with The Trade Desk (NASDAQ: TTD), a leading global advertising technology company, as a primary media buying platform for True Influence's programmatic campaigns.
We know that targeting the right customer at the right time is crucial to success, so we develop our products to help make that process easier. Working wit...
digiday | March 23, 2020
As advertisers search for more transparency into their programmatic buys, they’re demanding more data from ad tech vendors. One holdout in those negotiations is Google. The search giant’s dominance in advertising technology has long given advertisers a cause for concern. Now, some of those advertisers are using their influence over other ad tech vendors to mitigate the risk. The head of display at a U.S. based retailer recently decided they would not buy ads from the world’s la...
Google | April 11, 2022
Google has recently introduced a new feature, 'Multisearch,' to aid their visual search function Google lens. The multisearch feature will enable a user to refine their visual search queries. With multisearch, the users can combine their graphic and text parameters to get elaborated search results.
Google, in its blog, has given a use case to consider where a user can take a screenshot of their shopping-related search query and add a question to find variants of the item s...
Pinterest | June 03, 2022
Pinterest ads now extend to Japan. It makes Japan the 31st ad market for Pinterest ads and the third in the Asia-Pacific region after Australia and New Zealand. Additionally, the platform’s partnership with Shopify will also extend to Japan. It will help Japanese merchants add product catalogs to Pinterest and run shopping ads.
In a blog post, Pinterest country manager for Japan, Kei Narita, said that 8.7 million people in Japan use Pinterest every month and two out of five ...
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