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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Retargeting, Ad Tech and Martech
ExchangeWire | July 07, 2023
As advertisers increasingly move away from traditional demographic and people-based targeting tactics, they are looking for new solutions to meet this demand. This is in part is down ...
Display Advertising, Retargeting
Clinch | February 23, 2023
On February 22, 2023, Clinch, a creative advertising service provider, announced a certification with Samsung Ads, to offer a new automated data-driven personalization solution on the Samsung Ads platform. Through the partnership, it will provide personalized video and digital ads on a larger scale.
It is a dynamic ad serving and DCO or personalization platform and creator of Flight Control, the Omnichannel Campaign Activation Platform. The certification will help run and optimi...
IAB, PwC | April 13, 2022
In 2021 the US saw exponential growth in digital advertising. The Internet Advertising Revenue report by IAB (Interactive Advertising Bureau) and PwC reveals that digital advertising in the US increased by 35.4% year on year to $189.3 billion in 2021. This growth is significant considering that it is the highest level of growth for the sector since 2006. Compared to 2020's 12.2% growth, the 2021's revenue growth for the industry is nearly three times greater and more than two times the g...
AppsFlyer | October 28, 2022
AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space. The growth of CTV devices and platforms has spurred interest and popularity for advertising, and the survey found that currently, 64% of businesses are running direct response campaigns on CTV.
Advertising on CTV also allows brands to expand reach, measure cross-platform, cross-devic...
Ad Tech and Martech
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