Mediaxis Marketing

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Mediaxis is a leading provider of professional sales and marketing services to emerging market clients. Mediaxis expertise is in the acquisition and retention of customers through an effective combination of approaches including working with a network of independent sales companies, made up of motivated and hardworking sales teams as well as telesales and online methods.

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LAY'S ACHIEVES A 92.5% VCR WITH 6-SECOND SNACKABLE IN-GAME VIDEO ADS FROM ANZU & ESKIMI

Lay's, Anzu, Eskimi | November 01, 2022

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One of the world’s largest and best-known snack companies, Lay’s, partnered with Eskimi, a full-stack programmatic data platform, and Anzu.io, the world’s most advanced in-game advertising company, to launch an intrinsic in-game video ad campaign to promote its potato chips among the mobile gaming audience in Latvia. Lay’s wanted to leverage gaming to help it reach its target audience of 18-34s and worked with Anzu and Eskimi to get in front of Latvian game...

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GOOGLE AD UPDATE: ACCOUNT PAUSING ON VIOLATION AND MISREPRESENTATION OF AD POLICY

Google | June 16, 2020

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Google continues a busy few months of ad policy updates and changes, this time dealing with ad creative and imagery, along with pausings for violations. It’s been a busy few weeks for Google Ads and their policy updates.

  • Read More
  • TWITTER SAYS AD TECH AND PRODUCT UPDATES WILL IMPROVE DIRECT RESPONSE ADVERTISING

    marketingland | February 06, 2020

    news image

    Twitter reported ad revenues grew by 12% year-over-year to $885 million for the fourth quarter of 2019. U.S. ad revenue increased by 21% year-over-year on Thursday. Total revenue, which includes $123 million from data licensing and other sources, increased by 11% year-over-year to $1.01 billion, passing the billion-dollar mark in a quarter for the first time. Audience growth. Monetizable daily active users (mDAUs) grew 21% year-over-year to 152 million, up 3% from the previous quarter. US mDAUs ...

    Read More

    Ad Networks

    BBB NATIONAL PROGRAMS ANNOUNCES NEW NATIONAL ADVERTISING DIVISION PARTNERSHIP WITH FACEBOOK

    BBB National Programs | December 03, 2020

    news image

    Taking a significant move to advance the effectiveness of its quick and efficient self-regulatory programs, BBB National Programs reported new National Advertising Division partnership with Facebook. As of now, this partnership enables BBB National Programs' National Advertising Division to share case results tending to Facebook advertising directly with Facebook, permitting Facebook enforcement teams to then act on those ads that violate their policies. This partnership use F...

    Read More
    news image

    Display Advertising

    LAY'S ACHIEVES A 92.5% VCR WITH 6-SECOND SNACKABLE IN-GAME VIDEO ADS FROM ANZU & ESKIMI

    Lay's, Anzu, Eskimi | November 01, 2022

    One of the world’s largest and best-known snack companies, Lay’s, partnered with Eskimi, a full-stack programmatic data platform, and Anzu.io, the world’s most advanced in-game advertising company, to launch an intrinsic in-game video ad campaign to promote its potato chips among the mobile gaming audience in Latvia. Lay’s wanted to leverage gaming to help it reach its target audience of 18-34s and worked with Anzu and Eskimi to get in front of Latvian game...

    Read More
    news image

    GOOGLE AD UPDATE: ACCOUNT PAUSING ON VIOLATION AND MISREPRESENTATION OF AD POLICY

    Google | June 16, 2020

    Google continues a busy few months of ad policy updates and changes, this time dealing with ad creative and imagery, along with pausings for violations. It’s been a busy few weeks for Google Ads and their policy updates.

  • Read More
  • news image

    TWITTER SAYS AD TECH AND PRODUCT UPDATES WILL IMPROVE DIRECT RESPONSE ADVERTISING

    marketingland | February 06, 2020

    Twitter reported ad revenues grew by 12% year-over-year to $885 million for the fourth quarter of 2019. U.S. ad revenue increased by 21% year-over-year on Thursday. Total revenue, which includes $123 million from data licensing and other sources, increased by 11% year-over-year to $1.01 billion, passing the billion-dollar mark in a quarter for the first time. Audience growth. Monetizable daily active users (mDAUs) grew 21% year-over-year to 152 million, up 3% from the previous quarter. US mDAUs ...

    Read More
    news image

    Ad Networks

    BBB NATIONAL PROGRAMS ANNOUNCES NEW NATIONAL ADVERTISING DIVISION PARTNERSHIP WITH FACEBOOK

    BBB National Programs | December 03, 2020

    Taking a significant move to advance the effectiveness of its quick and efficient self-regulatory programs, BBB National Programs reported new National Advertising Division partnership with Facebook. As of now, this partnership enables BBB National Programs' National Advertising Division to share case results tending to Facebook advertising directly with Facebook, permitting Facebook enforcement teams to then act on those ads that violate their policies. This partnership use F...

    Read More