Merrick Towle Communications

adexchanger | January 17, 2020

As the streaming wars intensify, NBCUniversal on Thursday sought to draw a clear distinction between the soon-to-be-launched Peacock and its streaming and digital competitors. Peacock will debut with 10 ad experiences that emphasize interactivity and performance, the company revealed during an investor day in New York City. It will run just five minutes of ads per hour, the lightest ad load in the industry. NBCUniversal will also set strict standards for frequency caps. “Our audiences won&...

Ad Tech and Martech

Viant | September 13, 2022

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the results of their Total Economic Impact™(TEI) Study conducted by Forrester Consulting. Results revealed that a composite brand – based on data from four Viant customers, demonstrated a 143% return on investment over three years when consolidating ad spend on Viant’s Adelphic DSP. Viant commissioned Forrester Consulting to conduct a Total Economic Impact&tr...

Ad Networks

LinkedIn | January 18, 2021

LinkedIn Marketing Labs is another on-request learning focus where marketers can get to free resources about how to advertise on LinkedIn. It's launching with 6 courses curated by in-house specialists who have studied LinkedIn advertising best practices across an assortment of enterprises. Course material reaches from essential to transitional and are completely spread out in a bit by bit learning way. This is a great open door for marketers to st...

Advertiser Platforms

PostcardMania | December 10, 2020

PostcardMania's flagship marketing integration, Everywhere Small Business, has received a platinum overhaul. The most current emphasis, named Everywhere Small Business Platinum, is the first-of-its-sort available to package conventional standard mail advertising with five digital marketing platforms. The launch permits PostcardMania to convey composed omnichannel advertising over the present most unmistakable physical and advanced stages in a solitary bundle constructed explicitly for small ...