Mobile Marketing Association

Display Advertising, Mobile Advertising, Ad Networks

Upwave | January 24, 2023

Upwave, the industry-leading analytics platform for brand advertising, has announced a strategic partnership with Tremor Video, a DSP within Tremor International's end-to-end technology platform that enables advertisers to deliver impactful brand stories across all screens by leveraging innovative video technology. Through this partnership, Tremor Video gets access to Upwave's brand outcomes measuring capabilities, real-time brand analytics dashboards with optimization recommendations, a...

DECK 7 | March 23, 2020

Since the implementation of Data Protection Act in 2018, the approach behind the use of data has changed dramatically. Our clients and customers don’t just want a great experience, they also want to make sure they can trust us. Tweet This! And it makes perfect sense in the present time and space. But as data is considered a key factor in positive customer experience, the U.S. brands and agencies have found it to be increasingly complicated to earn customer trust while rem...

Ad Tech and Martech

Omneky | September 09, 2022

Omneky, an AI-driven marketing platform, today announced that it has integrated Stability AI's Stable Diffusion into its platform this week, creating a complete AI image generation solution for advertising. Omneky is the first-to-market to offer this AI image generation capability within its platform, allowing customers to analyze, generate, approve, and manage brand assets all in one place. Computer vision and AI generative content have changed the landscape of advertising, a...

Display Advertising

GumGum, Frameplay | June 15, 2022

GumGum, a contextual-first global digital advertising platform, announced today (June 14th, 2022) a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products into the Frameplay platform and allows advertisers to reach gamers and consumers within highly cinematic and interactive video games. This unlocks both time and attention from the world’s most desirable audiences with relev...