MPG

MPG anchors Havas Media, the world’s fastest growing global media network and recipient of the network Service Award at the 2010 Valencia Festival of Media. MPG provides media planning & buying, strategic consulting, branded entertainment and interactive marketing services for a range of clients in every region of the world. With offices in 109 countries, MPG consists of over 3,500 media professionals working across a broad variety of disciplines and categories.

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MOBILE ADVERTISING

FULL CIRCLE INSIGHTS INTRODUCES MICROSOFT ADVERTISING (BING) AND GOOGLE AD SUPPORT FOR DIGITAL SOURCE TRACKER

Full Circle Insights | April 06, 2022

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Full Circle Insights today announced that the company's popular Digital Source Tracker (DST) product now connects digital marketing costs from Microsoft Advertising to the client's customer relationship management (CRM) system. This enables digital marketers to see cost information from Microsoft Advertising and/or Google Ads as part of the DST's comprehensive view of the customer journey. The new release expands on the already robust reporting capability of DST for both digital and ...

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TARGETBAY PARTNERS WITH GOOGLE TO SHARE PRODUCT REVIEWS FROM TARGETBAY'S CLIENTS ON GOOGLE PRODUCT SEARCH AND GOOGLE SHOPPING ADS

TargetBay | October 01, 2020

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TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Why is TargetBay an...

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TAG ANNOUNCES LAUNCH OF INDUSTRY'S FIRST GLOBAL BRAND SAFETY CERTIFICATION PROGRAM

TAG | September 11, 2020

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The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry's largest and broadest global brand safety certification program. At launch, 112 companies have been certified through the program, including 31 that are certifying their global operations. Among the TAG Brand Safety Certified companies are Amazon Advertisin...

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GOOGLE REPORTS REVIEW OF AI SEARCH CHANGES

Google | October 16, 2020

news image

Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year. Others are already live in the search results. Many of the algorithm improvements announced will likely create more diversity in the search results, which in my opinion is going to make it se...

Read More
news image

MOBILE ADVERTISING

FULL CIRCLE INSIGHTS INTRODUCES MICROSOFT ADVERTISING (BING) AND GOOGLE AD SUPPORT FOR DIGITAL SOURCE TRACKER

Full Circle Insights | April 06, 2022

Full Circle Insights today announced that the company's popular Digital Source Tracker (DST) product now connects digital marketing costs from Microsoft Advertising to the client's customer relationship management (CRM) system. This enables digital marketers to see cost information from Microsoft Advertising and/or Google Ads as part of the DST's comprehensive view of the customer journey. The new release expands on the already robust reporting capability of DST for both digital and ...

Read More
news image

TARGETBAY PARTNERS WITH GOOGLE TO SHARE PRODUCT REVIEWS FROM TARGETBAY'S CLIENTS ON GOOGLE PRODUCT SEARCH AND GOOGLE SHOPPING ADS

TargetBay | October 01, 2020

TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Why is TargetBay an...

Read More
news image

TAG ANNOUNCES LAUNCH OF INDUSTRY'S FIRST GLOBAL BRAND SAFETY CERTIFICATION PROGRAM

TAG | September 11, 2020

The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry's largest and broadest global brand safety certification program. At launch, 112 companies have been certified through the program, including 31 that are certifying their global operations. Among the TAG Brand Safety Certified companies are Amazon Advertisin...

Read More
news image

GOOGLE REPORTS REVIEW OF AI SEARCH CHANGES

Google | October 16, 2020

Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year. Others are already live in the search results. Many of the algorithm improvements announced will likely create more diversity in the search results, which in my opinion is going to make it se...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us