MPG anchors Havas Media, the world’s fastest growing global media network and recipient of the network Service Award at the 2010 Valencia Festival of Media. MPG provides media planning & buying, strategic consulting, branded entertainment and interactive marketing services for a range of clients in every region of the world. With offices in 109 countries, MPG consists of over 3,500 media professionals working across a broad variety of disciplines and categories.

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GOOGLE WAIVES AD SERVING FEES FOR NEWS PUBLISHERS

searchenginejournal | April 17, 2020

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For the next 5 months, Google Ads will waive the ad serving fees associated with their Google Ad Manager product. The platform most commonly known and associated with Google’s legacy AdSense advertising product, where publishers earn money for displaying ads on their website. Publishers will be notified in the next few days if they qualify, with further program detail and how their account statements will reflect the difference. The announcement is timely, as ad revenue continues to take a...

Read More

AD TECH AND MARTECH

IRI AND INFOSUM PARTNER TO ENABLE SEAMLESS DATA COLLABORATION FOR ADVERTISERS WITH AN EMPHASIS ON CUSTOMER PRIVACY

IRI, InfoSum | August 29, 2022

news image

IRI®, which recently merged with The NPD Group to create a leading global technology, analytics and data provider, today announced a new partnership with InfoSum, the world’s leading data collaboration platform. InfoSum’s Secure Data Clean Room technology will enable IRI’s clients to enrich their first-party data with IRI’s purchase-based deterministic information in an environment designed with privacy in mind. IRI will offer both transaction data from 45 million hou...

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MARKETRON PITCH INTRODUCES A ROBUST NEW SOCIAL MEDIA FEATURE FOR PITCH, ONE OF THE COMPANY’S DIGITAL ADVERTISING PLATFORM

Marketron | October 13, 2020

news image

Marketron, the leading provider of enterprise revenue management and digital software solutions, today introduced a robust new social media feature for Pitch, one of the company’s digital advertising platforms. Pitch offers a powerful set of tools and resources for broadcast sales teams to create, execute and manage digital campaigns that maximize their clients’ online advertising reach. Now, Pitch makes it easy and seamless to build proposals integrating Facebook, Instagram and Face...

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ADVERTISER PLATFORMS

MODEL B LAUNCHES FIRST OF ITS KIND OMNICHANNEL ADVERTISING TECHNOLOGY; BLUEPRINT

Model B | August 17, 2021

news image

Model B, an emerging technology company built to address systemic issues throughout the digital ad buying and analytics ecosystem, today announced the launch of Blueprint, the company's proprietary Omnichannel marketing technology. Blueprint is a single tool that integrates five disparate points across the ad planning, buying and analytics landscape, reducing the amount of tech licenses, money and effort necessary to drive better performance. Through this platform, Model B aim...

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news image

GOOGLE WAIVES AD SERVING FEES FOR NEWS PUBLISHERS

searchenginejournal | April 17, 2020

For the next 5 months, Google Ads will waive the ad serving fees associated with their Google Ad Manager product. The platform most commonly known and associated with Google’s legacy AdSense advertising product, where publishers earn money for displaying ads on their website. Publishers will be notified in the next few days if they qualify, with further program detail and how their account statements will reflect the difference. The announcement is timely, as ad revenue continues to take a...

Read More
news image

AD TECH AND MARTECH

IRI AND INFOSUM PARTNER TO ENABLE SEAMLESS DATA COLLABORATION FOR ADVERTISERS WITH AN EMPHASIS ON CUSTOMER PRIVACY

IRI, InfoSum | August 29, 2022

IRI®, which recently merged with The NPD Group to create a leading global technology, analytics and data provider, today announced a new partnership with InfoSum, the world’s leading data collaboration platform. InfoSum’s Secure Data Clean Room technology will enable IRI’s clients to enrich their first-party data with IRI’s purchase-based deterministic information in an environment designed with privacy in mind. IRI will offer both transaction data from 45 million hou...

Read More
news image

MARKETRON PITCH INTRODUCES A ROBUST NEW SOCIAL MEDIA FEATURE FOR PITCH, ONE OF THE COMPANY’S DIGITAL ADVERTISING PLATFORM

Marketron | October 13, 2020

Marketron, the leading provider of enterprise revenue management and digital software solutions, today introduced a robust new social media feature for Pitch, one of the company’s digital advertising platforms. Pitch offers a powerful set of tools and resources for broadcast sales teams to create, execute and manage digital campaigns that maximize their clients’ online advertising reach. Now, Pitch makes it easy and seamless to build proposals integrating Facebook, Instagram and Face...

Read More
news image

ADVERTISER PLATFORMS

MODEL B LAUNCHES FIRST OF ITS KIND OMNICHANNEL ADVERTISING TECHNOLOGY; BLUEPRINT

Model B | August 17, 2021

Model B, an emerging technology company built to address systemic issues throughout the digital ad buying and analytics ecosystem, today announced the launch of Blueprint, the company's proprietary Omnichannel marketing technology. Blueprint is a single tool that integrates five disparate points across the ad planning, buying and analytics landscape, reducing the amount of tech licenses, money and effort necessary to drive better performance. Through this platform, Model B aim...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us