Mspark

Belkins
Mspark is the nation's dominant provider of direct marketing services to rural consumers. We combine analytics with data-driven direct mail and digital solutions to target the consumers most likely to buy your products and services. Mspark has partnered with clients to deliver reliable advertising solutions since 1988. Our portfolio of more than 3,000 clients includes consumer packaged goods manufacturers, retailers, restaurants and service providers across the United States.

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AD NETWORKS

AMPERSAND'S TOTAL TV MEASUREMENT SOLUTION OFFERS ADVERTISERS INSIGHT ACROSS THEIR ENTIRE MULTISCREEN TV INVESTMENTS

Ampersand | September 18, 2021

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Ampersand, the audience-first TV advertising sales, data and technology company, announced today the availability of its Total TV Measurement solution for advertisers and agencies. This new capability allows Ampersand to offer brands as well as local advertisers the ability to unify and consolidate the measurement of audience-based media delivery across all of their TV investment channels – including network, spot and addressable– and activate across Ampersand's full footprint of...

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VideoAmp, VIZIO | October 07, 2021

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VideoAmp and VIZIO (NYSE: VZIO) announced a newly formed agreement in support of VideoAmp’s cross-screen measurement and currency solution. VideoAmp will maintain access and continue to use VIZIO’s Inscape Automatic Content Recognition (ACR) data from more than 18M opted-in VIZIO Smart TVs for planning, measurement and TV ad sales use cases. The newly extended relationship, which was previously slated to expire at the end of 2021, will now run through the end of 2025 with an option f...

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AD TECH AND MARTECH

CONVIVA MAKES THE TRANSITION FROM VIDEO ANALYTICS TO BIDSTREAM DATA WITH ITS FIRST AD TECH PARTNERSHIP

Conviva, The Trade Desk | July 30, 2021

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Conviva, a streaming analytics startup, launched its first ad tech product on Thursday, contextual data integration with The Trade Desk. Conviva embeds a sensor in the videos or streaming material of publishers and programmers. The sensor is not a third-party data collector in the same way that a cookie or SDK is. Instead, according to Conviva CEO Keith Zubchevich, it is the tool that publishers use in their video players to monitor video quality and engagement, such as buffering ...

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AMAZON SPONSORED ADS COMPANY PPC ENTOURAGE OFFERS POPULAR AMAZON ADSPLAYBOOK SERIES FOR FREE

PPC Entourage | September 25, 2020

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PPC Entourage is an Amazon Sponsored Ads company that efficiently optimizes and expands Amazon sponsored product campaigns to increase sales and profits so online sellers can focus on growing their Amazon business. The company is pleased to inform sellers that it is offering its popular Amazon AdsPlaybook Series for free on its website. "Our company goal is to help online sellers build powerful brands and then turn those powerful brands into household names," says company founder, Mike...

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AD NETWORKS

AMPERSAND'S TOTAL TV MEASUREMENT SOLUTION OFFERS ADVERTISERS INSIGHT ACROSS THEIR ENTIRE MULTISCREEN TV INVESTMENTS

Ampersand | September 18, 2021

Ampersand, the audience-first TV advertising sales, data and technology company, announced today the availability of its Total TV Measurement solution for advertisers and agencies. This new capability allows Ampersand to offer brands as well as local advertisers the ability to unify and consolidate the measurement of audience-based media delivery across all of their TV investment channels – including network, spot and addressable– and activate across Ampersand's full footprint of...

Read More
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ADVERTISER PLATFORMS

VIDEOAMP AND VIZIO ANNOUNCE RENEWED PARTNERSHIP

VideoAmp, VIZIO | October 07, 2021

VideoAmp and VIZIO (NYSE: VZIO) announced a newly formed agreement in support of VideoAmp’s cross-screen measurement and currency solution. VideoAmp will maintain access and continue to use VIZIO’s Inscape Automatic Content Recognition (ACR) data from more than 18M opted-in VIZIO Smart TVs for planning, measurement and TV ad sales use cases. The newly extended relationship, which was previously slated to expire at the end of 2021, will now run through the end of 2025 with an option f...

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AD TECH AND MARTECH

CONVIVA MAKES THE TRANSITION FROM VIDEO ANALYTICS TO BIDSTREAM DATA WITH ITS FIRST AD TECH PARTNERSHIP

Conviva, The Trade Desk | July 30, 2021

Conviva, a streaming analytics startup, launched its first ad tech product on Thursday, contextual data integration with The Trade Desk. Conviva embeds a sensor in the videos or streaming material of publishers and programmers. The sensor is not a third-party data collector in the same way that a cookie or SDK is. Instead, according to Conviva CEO Keith Zubchevich, it is the tool that publishers use in their video players to monitor video quality and engagement, such as buffering ...

Read More
news image

AMAZON SPONSORED ADS COMPANY PPC ENTOURAGE OFFERS POPULAR AMAZON ADSPLAYBOOK SERIES FOR FREE

PPC Entourage | September 25, 2020

PPC Entourage is an Amazon Sponsored Ads company that efficiently optimizes and expands Amazon sponsored product campaigns to increase sales and profits so online sellers can focus on growing their Amazon business. The company is pleased to inform sellers that it is offering its popular Amazon AdsPlaybook Series for free on its website. "Our company goal is to help online sellers build powerful brands and then turn those powerful brands into household names," says company founder, Mike...

Read More