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VidMob | October 29, 2021
VidMob, the world’s leading platform for Intelligent Creative, today announced that the company is acquiring Chiligum, an advertising technology company that automates aspects of creative production to deliver personalized and dynamic advertising at scale. With the addition of Chiligum, VidMob offers the first full-stack creative operations solution for marketers who want high-performing creative at scale, while maintaining brand quality and best practices. Chiligum’s creative automa...
warc | February 28, 2020
NBCUniversal has launched a new streaming advertising business that is designed to facilitate access to its local TV network on behalf of local and regional connected TV (CTV) and over-the-top (OTT) advertisers. Called NBC Spot On, the new venture is said to provide local advertisers with “unfettered access to brand-safe long-form premium inventory that is fully owned or directly purchased”. A company announcement further stated that NBC Spot On has the means to activate complex CTV/...
ADVERTISER CAMPAIGN MANAGEMENT
Business Wire | May 19, 2023
Snowplow, the global leader in data creation, today announced the launch of a dynamic new solution for measuring the effectiveness of advertising campaigns. Called Attribution Modeling, the solution Powered by Snowflake, gives clients real-time insights into advertising performance, enabling essential campaign optimization in near-real time.
By building Attribution Modeling on Snowflake, Snowplow is able to empower direct-response advertisers to gain insights into conversion jou...
AD TECH AND MARTECH
Act!, AiAdvertising | November 14, 2022
AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders, today announced its early success in helping drive the expansion stage of the Act! CRM and Marketing Automation Platform. Together they are pushing the envelope on what is possible in digital advertising and marketing by embracing AI to advance audience creation and persona-driven targeti...
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