National Pen

Advertiser Platforms

Business Wire | June 15, 2023

Nextdoor (NYSE: KIND), the neighborhood network, today announced new advances designed to accelerate the growth of its must-buy local advertising platform. Nextdoor is rolling out Nextdoor Ads Manager, a unified self-service platform that offers advertisers advanced and easy-to-use tools to help drive specific business goals and reach the audiences they care about most. Nextdoor Ads Manager will first be available to mid-market advertisers and will later expand to agencies and small-to-med...

mycitizensnews | January 15, 2020

A West Hartford business is looking to represent Naugatuck when it comes to augmented reality advertising in the virtual world. The Board of Mayor and Burgesses experienced a little virtual reality during its Jan. 7 meeting with the help of Adam Reiser, director of business development for Nucleus Augmented Reality. Reiser directed board members to google the image of a dog on their cell phones. Then, using their cell phones, he made the digital image of the dog appear as if it was in the Hall o...

Ad Tech and Martech

Viant | September 13, 2022

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the results of their Total Economic Impact™(TEI) Study conducted by Forrester Consulting. Results revealed that a composite brand – based on data from four Viant customers, demonstrated a 143% return on investment over three years when consolidating ad spend on Viant’s Adelphic DSP. Viant commissioned Forrester Consulting to conduct a Total Economic Impact&tr...

Taboola | October 14, 2020

Taboola today announced the introduction of The Taboola Creative Shop, the first global program to help brands and media agencies execute and optimize advertising campaigns that run on its network. More than 200 brands and their media agencies across retail, CPG, automotive, financial services, and e-commerce categories have chosen the Creative Shop to significantly boost click through rates (CTR), ad viewability, return on ad spend (ROAS), and more. The Taboola Creative Shop leverages data from...