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Advertiser Platforms
ViewLift | November 21, 2022
ViewLift, a global leader in end-to-end streaming and OTT solutions, today announced the deployment of Advanced Ads Solution to help content monetization through Google Ads by enabling SDKs like PAL, Open Measurement, and Why This Ad (WTA) for its customers, helping them double their CPMs through Google Ads. Advanced Ads Solution is a new package of player-level implementation and certifications that allow you to specify who is watching and rule out the bots and fake ads. This imp...
Advertiser Campaign Management
DHgate | November 30, 2021
China's leading B2B cross-border e-commerce marketplace DHgate and Google recently announced the launch of a joint advertisement solution to make it faster and easier for exporters to market overseas to drive online sales. This solution, which is called Huitou Advertising Platform and also marks first of its kind in China, has significantly lowered the barrier for 2.3 million sellers on DHgate, most of whom are micro, small, and medium-sized enterprises (MSMEs). With this solu...
Programmatic Advertising
Nexon, Hivestack | November 29, 2022
Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced the success of its first “inside-out” programmatic (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software offering more than 45 live games operated across more than 190 countries. Nexon leveraged the Hivestack DSP’s suite of data and audience targeting solutions to promote its popular ‘massively mu...
somagnews | February 03, 2020
Facebook, the world’s largest social media platform, released its first commercial in 2020 during the Super Bowl. The 60-second ad featuring Sylvester Stallone and Chris Rock is said to cost about $ 11.2 million. The Super Bowl, the championship challenge of the American Football League (NFL), hosted interesting advertisements. Facebook, one of the companies that released its new advertisement during the giant organization, brought together famous actor Sylvester Stallone and beloved comed...
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