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ADVERTISER PLATFORMS

COMCAST ADVERTISING REVEALS HOW FREE AD-SUPPORTED STREAMING TV (F.A.S.T.) IS CHANGING THE TV ADVERTISING LANDSCAPE

Comcast Advertising | July 25, 2022

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Today, Comcast Advertising released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.” The report highlights the rise of free ad-supported streaming TV (F.A.S.T.) and its value to advertisers today as a complement to traditional TV and streaming advertising plans. As one of the newest forms of over-the-top (OTT), F.A.S.T. provides consumers with streaming services that also feature linear-style channels, enco...

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GOOGLE REPORTS REVIEW OF AI SEARCH CHANGES

Google | October 16, 2020

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Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year. Others are already live in the search results. Many of the algorithm improvements announced will likely create more diversity in the search results, which in my opinion is going to make it se...

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AT&T'S ADVERTISING COMPANY XANDR LAUNCHES DYNAMIC PAUSE ADS

thefastmode | January 27, 2020

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Xandr, AT&T’s advertising company, has announced the launch of Pause Ads, dynamic ad units designed to create a better experience for consumers across traditional and connected TV channels. These high-value, brand-safe ad formats complement, rather than disrupt, the viewing experience by leveraging the native functionality of the “pause” button, since consumers only see the ads when they take a break from the content they’re watching, said AT&T. Xandr’s Paus...

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DISPLAY ADVERTISING

MY CODE ACQUIRES VERANDA ENTERTAINMENT TO BOLSTER CONNECTED TV ADVERTISING SOLUTIONS FOR HISPANIC AUDIENCES

My Code, Veranda Entertainment | November 02, 2022

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My Code, the largest multicultural digital media company in the United States which enables publishers, storytellers, brands and agencies to connect with diverse audiences, today announced the completion of its acquisition of Veranda Entertainment, a leading technology and entertainment company that distributes multicultural and Spanish-language film and television content across multiple Connected TV (CTV) platforms. Over the last few years, multicultural audiences, especially Hi...

Read More
news image

ADVERTISER PLATFORMS

COMCAST ADVERTISING REVEALS HOW FREE AD-SUPPORTED STREAMING TV (F.A.S.T.) IS CHANGING THE TV ADVERTISING LANDSCAPE

Comcast Advertising | July 25, 2022

Today, Comcast Advertising released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.” The report highlights the rise of free ad-supported streaming TV (F.A.S.T.) and its value to advertisers today as a complement to traditional TV and streaming advertising plans. As one of the newest forms of over-the-top (OTT), F.A.S.T. provides consumers with streaming services that also feature linear-style channels, enco...

Read More
news image

GOOGLE REPORTS REVIEW OF AI SEARCH CHANGES

Google | October 16, 2020

Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year. Others are already live in the search results. Many of the algorithm improvements announced will likely create more diversity in the search results, which in my opinion is going to make it se...

Read More
news image

AT&T'S ADVERTISING COMPANY XANDR LAUNCHES DYNAMIC PAUSE ADS

thefastmode | January 27, 2020

Xandr, AT&T’s advertising company, has announced the launch of Pause Ads, dynamic ad units designed to create a better experience for consumers across traditional and connected TV channels. These high-value, brand-safe ad formats complement, rather than disrupt, the viewing experience by leveraging the native functionality of the “pause” button, since consumers only see the ads when they take a break from the content they’re watching, said AT&T. Xandr’s Paus...

Read More
news image

DISPLAY ADVERTISING

MY CODE ACQUIRES VERANDA ENTERTAINMENT TO BOLSTER CONNECTED TV ADVERTISING SOLUTIONS FOR HISPANIC AUDIENCES

My Code, Veranda Entertainment | November 02, 2022

My Code, the largest multicultural digital media company in the United States which enables publishers, storytellers, brands and agencies to connect with diverse audiences, today announced the completion of its acquisition of Veranda Entertainment, a leading technology and entertainment company that distributes multicultural and Spanish-language film and television content across multiple Connected TV (CTV) platforms. Over the last few years, multicultural audiences, especially Hi...

Read More