Nelson Schmidt, Inc.

NelsonSchmidt.com

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Nelson Schmidt Inc. is a full-service marketing & communications agency that specializes in considered purchases. With a focus on powerful communications strategies and executions that produce measurable outcomes, we’re committed to one promise: We Deliver Customers.

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OUTPOINT RAISES USD$1.2M TO HELP HIGH-GROWTH BRANDS IMPROVE PAID MARKETING EFFECTIVENESS THROUGH AUTOMATED MEDIA MIX MODELING

OutPoint | November 23, 2021

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OutPoint, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments. The funding enables the company's growth and hiring efforts, especially in its Research and Engineering functions. San Francisco-based venture capital firms Tuesday Capital and MGV led the pre-seed round, with further backing from Entrepreneur First and Mistr...

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Ad Networks

IAS & ANZU PARTNER TO PROVIDE MEDIA QUALITY MEASUREMENT FOR IN-GAME ADVERTISING ENVIRONMENTS

Anzu.io, IAS | August 02, 2022

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Integral Ad Science a leader in digital media quality, today (July 28th, 2022) announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments. Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on viewability through the IAS Signal platform. “Gaming continues to emerge a...

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Advertiser Platforms

PROXIMA RELEASES SURVEY THAT SHOWS WHERE ADVERTISERS ARE PLACING THEIR BETS FOR 2023

Proxima | November 16, 2022

news image

Despite disappointing Q3 earnings for major ad platforms, a recent survey from data science company, Proxima, shows that marketers remain committed to ad platforms, even after a year of chaos and low satisfaction rates. While investors are scrutinizing the valuations of these platforms, the majority of consumer brands remain committed to digital advertising, both old and new channels, while seeking new ways to improve customer targeting. Approximately 80% of respondents report plans to maintain ...

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Display Advertising

VALUEDYNAMX ANNOUNCES NEW PAY WITH POINTS SOLUTION TO HELP BRANDS MORE EFFECTIVELY AND FREQUENTLY ENGAGE LOYALTY PROGRAM MEMBERS

businesswire | August 03, 2023

news image

As the battle for customer loyalty and engagement rages, Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards, has announced its new “Pay with Points” solution that enables enterprises with points- or miles-based loyalty programs (such as airlines, banks or credit card issuers) to offer more robust reward options via Valuedynamx’s massive, ever-growing global network of merchant partners. The Pay with Points program offers loyalty pr...

Read More
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Ad Networks

OUTPOINT RAISES USD$1.2M TO HELP HIGH-GROWTH BRANDS IMPROVE PAID MARKETING EFFECTIVENESS THROUGH AUTOMATED MEDIA MIX MODELING

OutPoint | November 23, 2021

OutPoint, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments. The funding enables the company's growth and hiring efforts, especially in its Research and Engineering functions. San Francisco-based venture capital firms Tuesday Capital and MGV led the pre-seed round, with further backing from Entrepreneur First and Mistr...

Read More
news image

Ad Networks

IAS & ANZU PARTNER TO PROVIDE MEDIA QUALITY MEASUREMENT FOR IN-GAME ADVERTISING ENVIRONMENTS

Anzu.io, IAS | August 02, 2022

Integral Ad Science a leader in digital media quality, today (July 28th, 2022) announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments. Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on viewability through the IAS Signal platform. “Gaming continues to emerge a...

Read More
news image

Advertiser Platforms

PROXIMA RELEASES SURVEY THAT SHOWS WHERE ADVERTISERS ARE PLACING THEIR BETS FOR 2023

Proxima | November 16, 2022

Despite disappointing Q3 earnings for major ad platforms, a recent survey from data science company, Proxima, shows that marketers remain committed to ad platforms, even after a year of chaos and low satisfaction rates. While investors are scrutinizing the valuations of these platforms, the majority of consumer brands remain committed to digital advertising, both old and new channels, while seeking new ways to improve customer targeting. Approximately 80% of respondents report plans to maintain ...

Read More
news image

Display Advertising

VALUEDYNAMX ANNOUNCES NEW PAY WITH POINTS SOLUTION TO HELP BRANDS MORE EFFECTIVELY AND FREQUENTLY ENGAGE LOYALTY PROGRAM MEMBERS

businesswire | August 03, 2023

As the battle for customer loyalty and engagement rages, Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards, has announced its new “Pay with Points” solution that enables enterprises with points- or miles-based loyalty programs (such as airlines, banks or credit card issuers) to offer more robust reward options via Valuedynamx’s massive, ever-growing global network of merchant partners. The Pay with Points program offers loyalty pr...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us