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Nelson Schmidt Inc. is a full-service marketing & communications agency that specializes in considered purchases. With a focus on powerful communications strategies and executions that produce measurable outcomes, we’re committed to one promise: We Deliver Customers.

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MOBILE ADVERTISING

MOBILE ADVERTISING PLATFORM MINTEGRAL SUPPORTS SKADNETWORK, APPLE'S OFFICIAL ATTRIBUTION SOLUTION

Mintegral | November 10, 2020

news image

Mobile advertising platform Mintegral has announced that it now supports SKAdNetwork, Apple's official attribution solution, becoming one of the first mobile ad platforms in China to do so. Publishers and developers partnered with Mintegral can still get accurate installation attribution through SKAdNetwork, even after Apple deprecates IDFA. In June this year, Apple announced several new user privacy features at the Worldwide Developers Conference (WWDC), one of which was that starting with ...

Read More

AD NETWORKS

NEXTDOOR EMPOWERS SMALL BUSINESSES WITH THE LAUNCH OF NEW NEXTDOOR ADS

Nextdoor | April 13, 2022

news image

Today, Nextdoor (NYSE: KIND) announced Nextdoor Ads, an easy-to-use expansion of Nextdoor’s proprietary self-serve campaign management platform, designed to help small and medium-sized businesses (SMBs) advertise on Nextdoor. By providing a guided experience for creating and managing effective ads on Nextdoor, Nextdoor Ads empowers SMBs to build stronger brands with local audiences, turn neighbors into customers, and grow their business through advertising on the neighborhood network.
Read More

US 2020 MEDIA ADVERTISING RECESSION WILL LINGER IN 2021

fitchratings | April 07, 2020

news image

The coronavirus pandemic and related macroeconomic shock will result in a significant near-term pull-back in advertising that results in an ad recession in 2020 with effects lingering in 2021, says Fitch Ratings. The extent of the decline in 2020 and the strength and pace of recovery will be based on how much advertising spend is temporarily deferred compared with spend put off indefinitely. We expect overall advertising spending to contract in the mid-to-high single-digits range during 2020 and...

Read More

TIKTOK ROLLS OUT THEIR SELF-SERVE ADVERTISING PLATFORM GLOBALLY

Search Engine Journal | July 09, 2020

news image

After a couple years of waiting patiently, TikTok has announced they are rolling out their self-serve advertising platform globally.The tools will give advertisers access to their tools for creative, targeting, and flexible budgeting.They also note there will be business accounts that provide additional tools, but have not specified them at this time.Advertisers have expressed curiosity, along with some frustrations about the inability to simply test ads on the platform.T...

Read More
news image

MOBILE ADVERTISING

MOBILE ADVERTISING PLATFORM MINTEGRAL SUPPORTS SKADNETWORK, APPLE'S OFFICIAL ATTRIBUTION SOLUTION

Mintegral | November 10, 2020

Mobile advertising platform Mintegral has announced that it now supports SKAdNetwork, Apple's official attribution solution, becoming one of the first mobile ad platforms in China to do so. Publishers and developers partnered with Mintegral can still get accurate installation attribution through SKAdNetwork, even after Apple deprecates IDFA. In June this year, Apple announced several new user privacy features at the Worldwide Developers Conference (WWDC), one of which was that starting with ...

Read More
news image

AD NETWORKS

NEXTDOOR EMPOWERS SMALL BUSINESSES WITH THE LAUNCH OF NEW NEXTDOOR ADS

Nextdoor | April 13, 2022

Today, Nextdoor (NYSE: KIND) announced Nextdoor Ads, an easy-to-use expansion of Nextdoor’s proprietary self-serve campaign management platform, designed to help small and medium-sized businesses (SMBs) advertise on Nextdoor. By providing a guided experience for creating and managing effective ads on Nextdoor, Nextdoor Ads empowers SMBs to build stronger brands with local audiences, turn neighbors into customers, and grow their business through advertising on the neighborhood network.
Read More

news image

US 2020 MEDIA ADVERTISING RECESSION WILL LINGER IN 2021

fitchratings | April 07, 2020

The coronavirus pandemic and related macroeconomic shock will result in a significant near-term pull-back in advertising that results in an ad recession in 2020 with effects lingering in 2021, says Fitch Ratings. The extent of the decline in 2020 and the strength and pace of recovery will be based on how much advertising spend is temporarily deferred compared with spend put off indefinitely. We expect overall advertising spending to contract in the mid-to-high single-digits range during 2020 and...

Read More
news image

TIKTOK ROLLS OUT THEIR SELF-SERVE ADVERTISING PLATFORM GLOBALLY

Search Engine Journal | July 09, 2020

After a couple years of waiting patiently, TikTok has announced they are rolling out their self-serve advertising platform globally.The tools will give advertisers access to their tools for creative, targeting, and flexible budgeting.They also note there will be business accounts that provide additional tools, but have not specified them at this time.Advertisers have expressed curiosity, along with some frustrations about the inability to simply test ads on the platform.T...

Read More