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MAGNA AND ROKU FIND CREATIVE STREAMING TV ADS 2X BETTER THAN TRADITIONAL TV ADS

MAGNA | January 23, 2023

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MAGNA Media Trials, the industry-leading proprietary research offering of MAGNA, and Roku have just announced a new study in cooperation with the Roku Brand Studio, which reveals that new video ad formats in streaming TV are twice as appealing to consumers as traditional TV advertising. Currently, marketers strive to stand out in the transition to streaming. However, traditional TV ads alone miss an opportunity to surprise and excite viewers throughout streamers' journey outsi...

Read More

GOOGLE ADS ANNOUNCES BETA FOR EXPLANATIONS TO SPEED UP DIAGNOSE OF CONVERSIONS, IMPRESSIONS AND CLICK VOLUME

Google | June 05, 2020

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Google Ads has announced a beta for Explanations to help speed up the process of diagnosing changes in impressions, clicks, cost and conversions. Anyone who has run Google Ads for awhile has experienced logging in and noticing a decline in conversions, impr...

Read More

KUBIENT UNVEILS THE MODERNIZED DIGITAL ADVERTISING INFRASTRUCTURE AND OPERATIONS FOR HISTORIC NEWS AGENCY

Kubient | October 28, 2020

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Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, today unveiled the modernized digital advertising infrastructure and operations for historic news agency, The Associated Press ("AP"). Kubient worked with The AP to evaluate and streamline its internal ad operations and techstack and uplevel its data analysis - ultimately providing the publication with a new way to capture and mo...

Read More

Social Media Advertising

NEW STUDY FROM BENLABS REVEALS PRODUCT PLACEMENT IN MEDIA DRIVES CONSUMER BEHAVIOR

prnewswire | August 18, 2023

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BENlabs, the leading entertainment AI company for brands and creators, released a new report today finding that 63% of consumers have positive emotions after seeing products or brands in TV content, while 47% say they enjoy seeing their favorite brands in shows. The report, "State of Product Placement 2023," analyzed product placement's ROI, and consumers' feelings on it compared to traditional marketing and advertisements. The survey focused on three areas: un...

Read More
news image

Display Advertising

MAGNA AND ROKU FIND CREATIVE STREAMING TV ADS 2X BETTER THAN TRADITIONAL TV ADS

MAGNA | January 23, 2023

MAGNA Media Trials, the industry-leading proprietary research offering of MAGNA, and Roku have just announced a new study in cooperation with the Roku Brand Studio, which reveals that new video ad formats in streaming TV are twice as appealing to consumers as traditional TV advertising. Currently, marketers strive to stand out in the transition to streaming. However, traditional TV ads alone miss an opportunity to surprise and excite viewers throughout streamers' journey outsi...

Read More
news image

GOOGLE ADS ANNOUNCES BETA FOR EXPLANATIONS TO SPEED UP DIAGNOSE OF CONVERSIONS, IMPRESSIONS AND CLICK VOLUME

Google | June 05, 2020

Google Ads has announced a beta for Explanations to help speed up the process of diagnosing changes in impressions, clicks, cost and conversions. Anyone who has run Google Ads for awhile has experienced logging in and noticing a decline in conversions, impr...

Read More
news image

KUBIENT UNVEILS THE MODERNIZED DIGITAL ADVERTISING INFRASTRUCTURE AND OPERATIONS FOR HISTORIC NEWS AGENCY

Kubient | October 28, 2020

Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, today unveiled the modernized digital advertising infrastructure and operations for historic news agency, The Associated Press ("AP"). Kubient worked with The AP to evaluate and streamline its internal ad operations and techstack and uplevel its data analysis - ultimately providing the publication with a new way to capture and mo...

Read More
news image

Social Media Advertising

NEW STUDY FROM BENLABS REVEALS PRODUCT PLACEMENT IN MEDIA DRIVES CONSUMER BEHAVIOR

prnewswire | August 18, 2023

BENlabs, the leading entertainment AI company for brands and creators, released a new report today finding that 63% of consumers have positive emotions after seeing products or brands in TV content, while 47% say they enjoy seeing their favorite brands in shows. The report, "State of Product Placement 2023," analyzed product placement's ROI, and consumers' feelings on it compared to traditional marketing and advertisements. The survey focused on three areas: un...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us