Netsertive

Belkins
Netsertive has revolutionized how brands and local businesses work together to win local customers. The company’s two complementary solutions, MarketWise™ for Brands and StreetWise™ for Local Businesses, enable cooperative marketing by giving brands the capability to activate scaled omnichannel marketing campaigns.

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CMG ANNOUNCES STRATEGIC INITIATIVE WITH AMAZON ADVERTISING

July 22, 2021

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CMG Local Solutions today announced a strategic partnership with Amazon Advertising, which will allow CMG Local Solutions advertisers to access local audiences via Amazon Advertising's digital services. CMG Local Solutions advertisers throughout the country may now programmatically acquire display and OTT ads via Amazon DSP and evaluate their campaign performance using Amazon Advertising's suite of full-funnel measurement solutions. These new offerings, when combined with CMG's premi...

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MEDIAOCEAN ACQUIRES FLASHTALKING FOR A REPORTED $500 MILLION

July 19, 2021

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Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion. According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million. Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuin...

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ZAPPI INTRODUCES PREDICTIVE ADVERTISING TOOL TO ASSIST BRANDS IN UNDERSTANDING THE IMPACT OF ADVERTISING ON SALES AND BRAND EQUITY

July 16, 2021

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Zappi, the ad and innovation testing platform built by brands for brands, has announced the release of Zappi Amplify TV, a game-changing tool in advertising insights. Zappi Amplify TV, developed and validated by leading global brands like PepsiCo and Johnsonville, offers a new method to TV advertising designed to empower brands to predict how their commercials will succeed in today's media environment. The Zappi Amplify Ad System is the first in a series of advertising pre-testing systems. Read More

DISPLAY ADVERTISING

July 22, 2021

news image

CMG ANNOUNCES STRATEGIC INITIATIVE WITH AMAZON ADVERTISING

CMG Local Solutions today announced a strategic partnership with Amazon Advertising, which will allow CMG Local Solutions advertisers to access local audiences via Amazon Advertising's digital services. CMG Local Solutions advertisers throughout the country may now programmatically acquire display and OTT ads via Amazon DSP and evaluate their campaign performance using Amazon Advertising's suite of full-funnel measurement solutions. These new offerings, when combined with CMG's premi...

Read More

AD NETWORKS

July 19, 2021

news image

MEDIAOCEAN ACQUIRES FLASHTALKING FOR A REPORTED $500 MILLION

Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion. According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million. Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuin...

Read More

AD NETWORKS

July 16, 2021

news image

ZAPPI INTRODUCES PREDICTIVE ADVERTISING TOOL TO ASSIST BRANDS IN UNDERSTANDING THE IMPACT OF ADVERTISING ON SALES AND BRAND EQUITY

Zappi, the ad and innovation testing platform built by brands for brands, has announced the release of Zappi Amplify TV, a game-changing tool in advertising insights. Zappi Amplify TV, developed and validated by leading global brands like PepsiCo and Johnsonville, offers a new method to TV advertising designed to empower brands to predict how their commercials will succeed in today's media environment. The Zappi Amplify Ad System is the first in a series of advertising pre-testing systems. Read More