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AdQuick.com | June 23, 2020
AdQuick.com, the Out-of-Home (OOH) AdTech company, today announced its new programmatic demand-side platform (DSP) for Digital OOH (DOOH). AdQuick's DSP offers unparalleled access to digital screens with 48-hour attribution reporting, multiple SSP integrations, and geospatial audiences targeting. Built from the ground up for digital marketers, they can now adapt to campaigns in real time, rather than planning campaigns months in advance with a limited set of inventory."With states...
Criteo | November 19, 2020
Criteo S.A., the worldwide innovation organization controlling the world's advertisers with trusted and effective promoting, today declared a combination with Oracle Data Cloud to strengthen its existing brand safety offering. Criteo's AI Engine, a prescient offering instrument, is currently coordinated with Oracle Contextual Intelligence, an answer giving ongoing substance survey and characterization pre-offered to customers across brand-appropriate classifications.
AD TECH AND MARTECH
Conviva, The Trade Desk | July 30, 2021
Conviva, a streaming analytics startup, launched its first ad tech product on Thursday, contextual data integration with The Trade Desk.
Conviva embeds a sensor in the videos or streaming material of publishers and programmers. The sensor is not a third-party data collector in the same way that a cookie or SDK is. Instead, according to Conviva CEO Keith Zubchevich, it is the tool that publishers use in their video players to monitor video quality and engagement, such as buffering ...
YouTube | February 21, 2020
President Trump’s reelection campaign has purchased the advertising space on YouTube’s homepage for Election Day. The campaign purchased the website’s masthead on Nov. 3 nationwide, a person familiar with the deal told Bloomberg. While the specifics of the ad buy were not disclosed, the cost of such advertising is estimated from hundreds of thousands of dollars to more than $1 million a day.
“In the past, campaigns, PACS and political groups have run various types ...
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