NewBase - Connected Marketing

Ad Networks

BrandStar | November 22, 2021

BrandStar, a fully horizontally and vertically integrated production company, has been engaged by the Alan B. Levan | NSU Broward Center of Innovation (Levan Center) as its advertising agency-of-record. The Levan Center is a public-private partnership between NSU and Broward County, acting as an economic and education development engine linking the South Florida innovation ecosystem. Services to the Levan Center will be developed and executed by Beacon, the advertis...

Mobile Advertising

Kwalee | November 20, 2020

In excess of a fourth of mobile game developers intend to begin adapting their allowed to-mess around with dynamic in-game publicizing in the following a half year, as per an ongoing industry study completed by Pocketgamer (26.7%) On the ball is UK-based engineer and publisher of hyper-casual games Kwalee, which has filled fundamentally lately and now has in excess of 100 employees around the globe. The business driving firm has chosen AdInMo, the InGame Mobile AdTech platform to ...

thedrum | January 29, 2020

As advertisers, we’re constantly striving to attain the holy grail of media: increase audience reach. So far, there is no magic lamp or ‘open sesame’ and each brand takes their own unique approach when trying to reach their target audience. Some trendier approaches tend to include personalization or adapting to your audience. Much of the current strategic focus is on delivering quality content, which is important in its own right. However, the way in which we create strategic t...

Advertiser Campaign Management

PubMatic, Inc. | February 21, 2022

PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today released the findings from a custom commissioned Forrester Consulting study entitled “The State Of Programmatic In-App Advertising In APAC.” The study, which surveyed 472 advertising decision makers in China, Singapore, India, Japan, Indonesia, South Korea, Thailand and Vietnam, uncovers several significant findings. As advertising budgets in APAC shift towards ...