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Advertiser Platforms

JCDecaux | September 09, 2021

JCDecaux SA, the number one outdoor advertising company worldwide, announces today the launch of JCDecaux Data Solutions - a portfolio of global and local data-driven solutions that enables advertisers to maximise the power and ROI of their media investment. JCDecaux Data Solutions’ purpose is to offer ever more effective solutions to JCDecaux’s stakeholders so they can leverage data to optimise their campaigns in all countries across the world. Mixing global and local...

Programmatic Advertising

Integral Ad Science, Viant Technology | September 23, 2021

Viant Technology Inc., a leading people-based advertising software company and Integral Ad Science, a global leader in digital media quality, today announced an expanded partnership integrating IAS's CTV fraud pre-bid solution within the Adelphic advertising software, enhancing CTV fraud protection capabilities for brands and agencies. Through the expanded partnership, Viant’s brands and agencies can now optimize their CTV campaigns to avoid known sources of bot fraud an...

Ad Networks

U.K. Government | March 14, 2022

On March 12, the U.K government announced additional amendments to the scope of the Online Safety Bill. These amendments focus on protecting people from advertising scams. The Online Safety Bill mandates that social media companies like Instagram, Twitter, and Facebook and search engines like Google need to protect people from both user-generated scams and prepaid fraudulent ads. Nadine Dorries, U.K Secretary of State for Digital, Culture, Media and Sport, said in a...

Ad Tech and Martech

Teikametrics | August 05, 2022

Teikametrics, the leading optimization platform for sellers on Amazon and Walmart, today announced that its flagship product, Flywheel 2.0, now automatically optimizes keyword targets across multiple marketplaces. The top online marketplaces in the world sold $3.23 trillion in goods in 2021, and the competition to get on the coveted first page of results in those marketplaces is increasing. Brands can run ads across multiple marketplaces (Amazon, Walmart, Target and more) to gain ...