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Ocean Media | February 01, 2017
Ocean Media has a long history of helping e-commerce brands scale their business through television advertising. And while digital advertising is growing, this AdAge article about our new campaign with StitchFix shows why TV still makes sense for online companies, especially when combined with digital/social advertising...
Ocean Media | June 13, 2016
Samantha Stecker, Ocean Media’s director of media strategy & innovation recently was a panelist at MediaPost’s TV Insider Summit discussing Programmatic TV – one of the current hot topics in advertising. The discussion covered how programmatic TV is currently being bought and how the current definitions of “programmatic TV” are vague. You can read the entire article here...
Ocean Media | December 13, 2016
Ocean Media was featured in the November 2016 issue of the Orange County Business Journal (OCBJ), covering a range of topics including analytics, media buying strategies, programmatic media buying, and fostering lasting client relationships....
Ocean Media | November 16, 2016
Ocean Media president Jay Langan recently spoke with Mona Marimow from Moco Global about the impact this year’s election had on the media buying industry:
“Every election cycle has our clients asking about impact to their business. Most national advertisers see minimal impact as campaign dollars tend to be focused on local swing states. If those markets are part of your media strategy expect a rough ride until November. Inventory will be scarce and prices sky high.&rdq...
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