ODEN: B2B Marketing Agency

oden.com

We’re Oden. We’re B2B marketing experts focused on the project needs of marketing managers and their teams. We’re the combination of talent, Fortune 500 experience, and tenacious service you’ve been looking for. Our understanding of marketing and our ability to craft creative solutions have been forged on the marketing front lines of FedEx. And International Paper. And Thomas & Betts. And many other global (and demanding) companies. Your agency of record may have your CMO’s attention. But we have your back. We’re the ones you can look to for fresh thinking. The ones you can rely on to add value to your project while helping you stay true to your brand. The ones who can work in concert with your other agencies. We know how to make your job easier and more rewarding. And we’re ready to go to work.

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MOBILE ADVERTISING

74% OF CONSUMERS USE MOBILE ADS TO DISCOVER NEW APPS ACCORDING TO IRONSOURCE REPORT

ironSource | September 08, 2022

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ironSource (NYSE: IS), a leading business platform for the App Economy, today presents its MobileVoice® reports: The Modern Mobile Consumer 2022: App Discovery and Monetization. The reports, available in two versions — one for app marketers and one for monetization managers — provide data around the app discovery habits of consumers, and dive into which types of ads are preferred, how often they use their downloaded apps, why they use their apps and more. ironSource’s data ...

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AD NETWORKS

KUBIENT PARTNERS WITH VERVE GROUP TO INCREASE TRANSPARENCY AND REDUCE FRAUD IN ADVERTISING SUPPLY CHAIN

Kubient | November 01, 2021

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Kubient, a cloud-based software platform for digital advertising, today announced a mutually beneficial partnership with Verve Group, a privacy-first omnichannel ad platform connecting advertisers and publishers to people in real time. The partnership opens up premium inventory for advertisers working with Verve Group, and enables Kubient's publishers the ability to access additional premium inventory from Verve Group, ultimately creating more transparency and efficiency for brands and agenc...

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HOW CAN LUXURY & FASHION BRANDS ADAPT TO A WORLD IN CONSUMER LOCKDOWN?

fashionunited | March 26, 2020

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The past month has seen a drastic shift in consumers lifestyles, and naturally brands must consider how to adapt their strategies to respond to both this change and the aftermath. Using recent data provided which tracks global Luxury and Fashion consumer perceptions relating to the Covid-19 outbreak we here at Entsight have provided here some insightful recommendations for the steps Luxury and Fashion brands can take. The audience data here is based on three groups of global consumers, those who...

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GOOGLE ANNOUNCES STARTING NOVEMBER 1ST, ADVERTISERS IN THE UK, AUSTRIA AND TURKEY WILL BE ABSORBING THE NEW DIGITAL SERVICE TAX COSTS

Google | September 10, 2020

news image

Following suit with Amazon’s move, advertisers in the UK, Turkey, and Austria are going to feel the impact of the UK’s new Digital Service Tax (DST). The additional cost will be passed directly through to advertisers. The fees will kick in starting November 1. Advertisers running ads in Austria and Turkey will have a 5% tax, and advertisers in the UK will have 2%. The main target of the DST are the large digital media companies, namely Google, Amazon, and Facebook. The threshold is f...

Read More
news image

MOBILE ADVERTISING

74% OF CONSUMERS USE MOBILE ADS TO DISCOVER NEW APPS ACCORDING TO IRONSOURCE REPORT

ironSource | September 08, 2022

ironSource (NYSE: IS), a leading business platform for the App Economy, today presents its MobileVoice® reports: The Modern Mobile Consumer 2022: App Discovery and Monetization. The reports, available in two versions — one for app marketers and one for monetization managers — provide data around the app discovery habits of consumers, and dive into which types of ads are preferred, how often they use their downloaded apps, why they use their apps and more. ironSource’s data ...

Read More
news image

AD NETWORKS

KUBIENT PARTNERS WITH VERVE GROUP TO INCREASE TRANSPARENCY AND REDUCE FRAUD IN ADVERTISING SUPPLY CHAIN

Kubient | November 01, 2021

Kubient, a cloud-based software platform for digital advertising, today announced a mutually beneficial partnership with Verve Group, a privacy-first omnichannel ad platform connecting advertisers and publishers to people in real time. The partnership opens up premium inventory for advertisers working with Verve Group, and enables Kubient's publishers the ability to access additional premium inventory from Verve Group, ultimately creating more transparency and efficiency for brands and agenc...

Read More
news image

HOW CAN LUXURY & FASHION BRANDS ADAPT TO A WORLD IN CONSUMER LOCKDOWN?

fashionunited | March 26, 2020

The past month has seen a drastic shift in consumers lifestyles, and naturally brands must consider how to adapt their strategies to respond to both this change and the aftermath. Using recent data provided which tracks global Luxury and Fashion consumer perceptions relating to the Covid-19 outbreak we here at Entsight have provided here some insightful recommendations for the steps Luxury and Fashion brands can take. The audience data here is based on three groups of global consumers, those who...

Read More
news image

GOOGLE ANNOUNCES STARTING NOVEMBER 1ST, ADVERTISERS IN THE UK, AUSTRIA AND TURKEY WILL BE ABSORBING THE NEW DIGITAL SERVICE TAX COSTS

Google | September 10, 2020

Following suit with Amazon’s move, advertisers in the UK, Turkey, and Austria are going to feel the impact of the UK’s new Digital Service Tax (DST). The additional cost will be passed directly through to advertisers. The fees will kick in starting November 1. Advertisers running ads in Austria and Turkey will have a 5% tax, and advertisers in the UK will have 2%. The main target of the DST are the large digital media companies, namely Google, Amazon, and Facebook. The threshold is f...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us