ODEN: B2B Marketing Agency

oden.com

We’re Oden. We’re B2B marketing experts focused on the project needs of marketing managers and their teams. We’re the combination of talent, Fortune 500 experience, and tenacious service you’ve been looking for. Our understanding of marketing and our ability to craft creative solutions have been forged on the marketing front lines of FedEx. And International Paper. And Thomas & Betts. And many other global (and demanding) companies. Your agency of record may have your CMO’s attention. But we have your back. We’re the ones you can look to for fresh thinking. The ones you can rely on to add value to your project while helping you stay true to your brand. The ones who can work in concert with your other agencies. We know how to make your job easier and more rewarding. And we’re ready to go to work.

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CONTEXTUAL ADVERTISING COMPANY GUMGUM RAISES $22M

techcrunch | February 13, 2020

news image

GumGum is announcing that it’s raised $22 million from existing investors Morgan Stanley Expansion Capital, NEA spinout NewView Capital and Upfront Ventures. CEO Phil Schraeder said he’ll use the funds to pursue a more aggressive acquisition strategy. This Series D comes nearly five years after GumGum raised a $26 million Series C. Schraeder told me the company’s “core business has been profitable for years,” and that GumGum now has the ability to turn profita...

Read More

Advertiser Campaign Management

DELTA, IBM AND OTHER INDUSTRY LEADERS COMMIT TO ADDRESS ADTECH BIAS

IBM | June 27, 2022

news image

Leading corporations want to increase the fairness of marketing campaigns. The initiative, which was announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other thought leaders to raise awareness and take action to reduce bias in advertising technology. IBM, Delta Air Lines, WPP, Mindshare, 4A's, IAB, and the Ad Council are among the organizations that have committed. The action is IBM's most recent effort to raise ...

Read More

Display Advertising

HIVESTACK EXPANDS BUSINESS IN BRAZIL BY SIGNING NEW SSP, RZK DIGITAL

Hivestack | November 03, 2022

news image

Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced a partnership with RZK Digital, a data-driven DOOH media network operator offering large-scale LED panels distributed across high urban transport environments in Greater São Paulo. This partnership will integrate RZK Digital’s DOOH inventory into the Hivestack Supply Side Platform (SSP) allowing advertisers both from within and outside of Brazil to activate camp...

Read More

Display Advertising

ADVERTY & YAZLE ANNOUNCE EXCLUSIVE IN-GAME AD PARTNERSHIP IN MENA REGION

Adverty, Yazle | August 20, 2022

news image

Adverty AB today (August 18th, 2022) unveils an exclusive partnership with Yazle – having signed an agreement that allows the digital agency to represent and sell Adverty's full inventory in MENA exclusively. This will be on a managed service basis; thereby enabling advertisers in the region to grasp seamless and immersive, in-game advertising opportunities. The exclusive partnership between Adverty and Yazle comes at a time when growing numbers of advertisers are seekin...

Read More
news image

CONTEXTUAL ADVERTISING COMPANY GUMGUM RAISES $22M

techcrunch | February 13, 2020

GumGum is announcing that it’s raised $22 million from existing investors Morgan Stanley Expansion Capital, NEA spinout NewView Capital and Upfront Ventures. CEO Phil Schraeder said he’ll use the funds to pursue a more aggressive acquisition strategy. This Series D comes nearly five years after GumGum raised a $26 million Series C. Schraeder told me the company’s “core business has been profitable for years,” and that GumGum now has the ability to turn profita...

Read More
news image

Advertiser Campaign Management

DELTA, IBM AND OTHER INDUSTRY LEADERS COMMIT TO ADDRESS ADTECH BIAS

IBM | June 27, 2022

Leading corporations want to increase the fairness of marketing campaigns. The initiative, which was announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other thought leaders to raise awareness and take action to reduce bias in advertising technology. IBM, Delta Air Lines, WPP, Mindshare, 4A's, IAB, and the Ad Council are among the organizations that have committed. The action is IBM's most recent effort to raise ...

Read More
news image

Display Advertising

HIVESTACK EXPANDS BUSINESS IN BRAZIL BY SIGNING NEW SSP, RZK DIGITAL

Hivestack | November 03, 2022

Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced a partnership with RZK Digital, a data-driven DOOH media network operator offering large-scale LED panels distributed across high urban transport environments in Greater São Paulo. This partnership will integrate RZK Digital’s DOOH inventory into the Hivestack Supply Side Platform (SSP) allowing advertisers both from within and outside of Brazil to activate camp...

Read More
news image

Display Advertising

ADVERTY & YAZLE ANNOUNCE EXCLUSIVE IN-GAME AD PARTNERSHIP IN MENA REGION

Adverty, Yazle | August 20, 2022

Adverty AB today (August 18th, 2022) unveils an exclusive partnership with Yazle – having signed an agreement that allows the digital agency to represent and sell Adverty's full inventory in MENA exclusively. This will be on a managed service basis; thereby enabling advertisers in the region to grasp seamless and immersive, in-game advertising opportunities. The exclusive partnership between Adverty and Yazle comes at a time when growing numbers of advertisers are seekin...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us