ODEN: B2B Marketing Agency

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We’re Oden. We’re B2B marketing experts focused on the project needs of marketing managers and their teams. We’re the combination of talent, Fortune 500 experience, and tenacious service you’ve been looking for. Our understanding of marketing and our ability to craft creative solutions have been forged on the marketing front lines of FedEx. And International Paper. And Thomas & Betts. And many other global (and demanding) companies. Your agency of record may have your CMO’s attention. But we have your back. We’re the ones you can look to for fresh thinking. The ones you can rely on to add value to your project while helping you stay true to your brand. The ones who can work in concert with your other agencies. We know how to make your job easier and more rewarding. And we’re ready to go to work.

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REBID ADDS AMAZON ADS AND TIKTOK ADS TO ITS UNIFIED MADTECH INTELLIGENCE PLATFORM

Business Wire | March 31, 2023

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ReBid, the leading unified Madtech Intelligence platform, announced today the integration of Amazon Ads and TikTok Ads, enabling customers to activate, manage and get unified reporting and dashboard across multiple search, social, programmatic and commerce ad platforms. With the addition of Amazon Ads and TikTok Ads, ReBid has extended its capability to two of the biggest ad platforms globally in terms of reach. ReBid's customers can now easily compare key performance indica...

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Business Wire | June 20, 2023

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DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Algorithmic Optimizer, an exclusive cutting-edge measurement and optimization offering with Scibids, the global leader in artificial intelligence (AI) for digital marketing. The combination of DV’s proprietary attention signals and Scibids’ AI-powered ad decisioning enables advertisers to identify the best-performing invento...

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WPP AND INSTACART PARTNER TO ACCELERATE ONLINE GROCERY ADVERTISING FOR CPG BRANDS

WPP | February 01, 2022

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digiday | January 20, 2020

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The company is aiming to use the council, which will be comprised of hundreds of influencers, to help it better understand the type of content that will resonate with such individuals and their audiences. The consumer goods company also wants to fashion a more collaborative content-creation arrangement between these influencers and its organization. And the Clorox Company has already treating been some influencers almost if they belong to an agency, working with them to “co-create” a...

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Ad Networks

REBID ADDS AMAZON ADS AND TIKTOK ADS TO ITS UNIFIED MADTECH INTELLIGENCE PLATFORM

Business Wire | March 31, 2023

ReBid, the leading unified Madtech Intelligence platform, announced today the integration of Amazon Ads and TikTok Ads, enabling customers to activate, manage and get unified reporting and dashboard across multiple search, social, programmatic and commerce ad platforms. With the addition of Amazon Ads and TikTok Ads, ReBid has extended its capability to two of the biggest ad platforms globally in terms of reach. ReBid's customers can now easily compare key performance indica...

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Business Wire | June 20, 2023

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Advertiser Campaign Management

WPP AND INSTACART PARTNER TO ACCELERATE ONLINE GROCERY ADVERTISING FOR CPG BRANDS

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WPP and Instacart, the leading online grocery platform in North America, today announced a new partnership offering advertising solutions and measurement tools for CPG brands. The first of its kind partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform. With the largest footprint across the CPG category globally, WPP recognized the importance of building advanced retail and commerce capabili...

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news image

WITH AN INFLUENCER ADVISORY BOARD, CLOROX IS CHANGING UP ITS YOUTUBE ADVERTISING STRATEGY

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The company is aiming to use the council, which will be comprised of hundreds of influencers, to help it better understand the type of content that will resonate with such individuals and their audiences. The consumer goods company also wants to fashion a more collaborative content-creation arrangement between these influencers and its organization. And the Clorox Company has already treating been some influencers almost if they belong to an agency, working with them to “co-create” a...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us