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Prosegur Security | December 16, 2021

Prosegur Security, a global leader in security technology, has launched EVO, the world's first EAS system with an integrated ad platform that can pay for itself through advertising revenue while also providing retailers with valuable data on in-store traffic. The EVO system features monitors that play retailer-approved ads at store entrances, managed remotely by Prosegur and its technology partner INEO. "Silicon Valley and even major online retailers have created major re...

searchenginejournal | March 28, 2020

Google announced several other forms of financial assistance including $250 million in ad grants to help the World Health Organization (WHO). Google Ad credits will work across all of Google’s advertising channels.

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Scripps, Amazon Advertising | May 19, 2021

The E.W. Scripps Company is partnering with Amazon Advertising to bring its OTT advertising services to local businesses, extending its supremacy in the over-the-top (OTT) space ever further. Scripps' Octane OTT sales team and Amazon Advertising will collaborate to sell Amazon OTT inventory to local companies through IMDb TV, Twitch, top-tier network and broadcaster applications, and Amazon's News apps as part of this new program. Amazon OTT and Twitch had a combined month...

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GroundTruth | November 20, 2021

GroundTruth, the leading location-based marketing and advertising technology company, announced today that it is expanding product-related advertising capabilities with the launch of In-Stock Local Ads. By increasing its ability to ingest and analyze massive levels of product supply data, GroundTruth's next generation of in-stock marketing technology allows national and local retailers and CPG brands to manage inventory shortages at scale. In-Stock Local Ads works by serving shoppers similar...