Ogilvy Canada

The Ogilvy Canada group exists to build our clients' business, by making their brands matter. This discipline is practised across all channels by developing strategies, communications and experiences that drive client results. In Canada, Ogilvy has offices in Toronto, Montreal and Quebec City, staffed by +325 communication specialists to service our Canadian clients. As part of the global Ogilvy Group, we have the advantage of bringing global expertise, best practices and insights to our clients, with the goal of creating maximum business impact.

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GOOGLE ANALYTICS ANNOUNCED PREDICTIVE INNOVATIONS FOR ADVERTISERS FOR MORE ROBUST TARGETING IN GOOGLE ADS

Search Engine Journal | July 14, 2020

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Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics, available in the App +Web beta product offering.Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics. These are part of their Beta for App + Web properties, and not available in regular Analytics situations.Located within the Audience Builder, users will now see new audiences, based off two audience types: likely buyers and likely churning purc...

Read More

WPROMOTE LAUNCHES THE AD CREATIVE BANK, LEARNING TOOL TO HELP MARKETERS IDENTIFY TRENDS

Wpromote | September 22, 2020

news image

Wpromote, the Performance Marketing Agency leader in the latest Forrester Wave, announced today the launch of The Ad Creative Bank, a tool to help marketers identify trends, build new best practices, and improve marketing creative. VP of Social Kevin Simonson explained that "We created the Ad Creative Bank because it's difficult to articulate quantitative findings into qualitative insights. We had access to amazing client data at scale and saw that the feedback loop on to the creative t...

Read More

ADVERTISER PLATFORMS

TO RUN AMAZON DSP BUYS, BRANDS PREFER CANOPY MANAGEMENT

Canopy Management | September 08, 2021

news image

Increasingly, Amazon sellers are choosing CANOPY Management as their preferred provider when leveraging the Amazon DSP (Demand Side Platform) ad buys, the company reported today. Some partners say they would rather buy the ads through CANOPY, the Industry Leading full-service Amazon agency that helps brands scale their business and gain market share, than through Amazon itself. Amazon DSP is a Demand-Side Platform that enables brands and agencies to programmatically buy display, v...

Read More

42% OF PEOPLE BELIEVE ADS CAN CHANGE THE WORLD, DESPITE TRUST CRISIS

thedrum | January 30, 2020

news image

In 2019 it was revealed that public trust in advertising had hit a record low of 25%, but fresh research has shown that people in the UK are still relatively positive about the industry’s impact on society. A study from the Advertising Association (AA) and Credos on UK advertising’s social contribution (which drew responses from over 1,000 members of the British public and the ad industry) has revealed that 46% of adults believe advertising has a positive impact on society. 36%...

Read More
news image

GOOGLE ANALYTICS ANNOUNCED PREDICTIVE INNOVATIONS FOR ADVERTISERS FOR MORE ROBUST TARGETING IN GOOGLE ADS

Search Engine Journal | July 14, 2020

Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics, available in the App +Web beta product offering.Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics. These are part of their Beta for App + Web properties, and not available in regular Analytics situations.Located within the Audience Builder, users will now see new audiences, based off two audience types: likely buyers and likely churning purc...

Read More
news image

WPROMOTE LAUNCHES THE AD CREATIVE BANK, LEARNING TOOL TO HELP MARKETERS IDENTIFY TRENDS

Wpromote | September 22, 2020

Wpromote, the Performance Marketing Agency leader in the latest Forrester Wave, announced today the launch of The Ad Creative Bank, a tool to help marketers identify trends, build new best practices, and improve marketing creative. VP of Social Kevin Simonson explained that "We created the Ad Creative Bank because it's difficult to articulate quantitative findings into qualitative insights. We had access to amazing client data at scale and saw that the feedback loop on to the creative t...

Read More
news image

ADVERTISER PLATFORMS

TO RUN AMAZON DSP BUYS, BRANDS PREFER CANOPY MANAGEMENT

Canopy Management | September 08, 2021

Increasingly, Amazon sellers are choosing CANOPY Management as their preferred provider when leveraging the Amazon DSP (Demand Side Platform) ad buys, the company reported today. Some partners say they would rather buy the ads through CANOPY, the Industry Leading full-service Amazon agency that helps brands scale their business and gain market share, than through Amazon itself. Amazon DSP is a Demand-Side Platform that enables brands and agencies to programmatically buy display, v...

Read More
news image

42% OF PEOPLE BELIEVE ADS CAN CHANGE THE WORLD, DESPITE TRUST CRISIS

thedrum | January 30, 2020

In 2019 it was revealed that public trust in advertising had hit a record low of 25%, but fresh research has shown that people in the UK are still relatively positive about the industry’s impact on society. A study from the Advertising Association (AA) and Credos on UK advertising’s social contribution (which drew responses from over 1,000 members of the British public and the ad industry) has revealed that 46% of adults believe advertising has a positive impact on society. 36%...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us