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Ad Networks

LinkedIn | January 18, 2021

LinkedIn Marketing Labs is another on-request learning focus where marketers can get to free resources about how to advertise on LinkedIn. It's launching with 6 courses curated by in-house specialists who have studied LinkedIn advertising best practices across an assortment of enterprises. Course material reaches from essential to transitional and are completely spread out in a bit by bit learning way. This is a great open door for marketers to st...

digiday | March 23, 2020

As advertisers search for more transparency into their programmatic buys, they’re demanding more data from ad tech vendors. One holdout in those negotiations is Google. The search giant’s dominance in advertising technology has long given advertisers a cause for concern. Now, some of those advertisers are using their influence over other ad tech vendors to mitigate the risk. The head of display at a U.S. based retailer recently decided they would not buy ads from the world’s la...

Ad Networks

Business Wire | June 19, 2023

Smartly.io, one of the world’s largest SaaS digital advertising platforms, today announced the launch of Smartly.io AI Lab. This innovation hub serves as a meeting point for artificial intelligence and marketing expertise, driving advancements in Generative AI and other AI technologies to simplify campaign management and enhance creative scalability without compromising marketers’ brand governance. For the past ten years, Smartly.io has been at the forefront of AI-po...

thedrum | January 30, 2020

In 2019 it was revealed that public trust in advertising had hit a record low of 25%, but fresh research has shown that people in the UK are still relatively positive about the industry’s impact on society. A study from the Advertising Association (AA) and Credos on UK advertising’s social contribution (which drew responses from over 1,000 members of the British public and the ad industry) has revealed that 46% of adults believe advertising has a positive impact on society. 36%...