OMD EMEA

Display Advertising, Mobile Advertising, Retargeting

PropellerAds: | December 13, 2022

This December, PropellerAds revealed the company's latest progress in technology and business growth. PropellerAds now publicly announces their platform as multisource, as they have already been providing access to multiple exclusive traffic sources via a single advertiser's account during the last years. Now the main platform's focus is user acquisition and online marketing campaign scaling by means of adding new, unique, and well-tested supply partners to advertisers...

PureCars | June 17, 2020

PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has been certified as an official provider of digital advertising for the Porsche Dealer Program. PureCars is now certified in a total of 14 OEM programs across the U.S.PureCars' digital advertising insights are powered by Meridian, its premier automotive marketing platform that combines powerful business intelligence tools with fully integrated digital advertising, giv...

Advertiser Platforms

LG Ad Solutions | February 09, 2023

LG Advertising Solutions has recently released the results of its thought leadership study, "Enhanced Ads Study," highlighting the impact of enhanced Connected TV (CTV) advertising formats on watcher engagement and productivity, providing critical insights for the advertising industry's future. The enhanced CTV ads use dynamic QR codes that, depending on time, change messaging and trigger location-specific creative content. Its study reported that around 49% of U.S...

Ad Tech and Martech

ExchangeWire | October 17, 2023

Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key request from advertisers is to understand how prDO...