Omnicom Media Group

Ad Tech and Martech

Crunchbase | June 11, 2021

Apple’s recent privacy changes will not spell the end for adtech companies, but will force companies in the industry to rely on new tech and innovation as users demand more privacy. The changes — as many people have seen on the commercials and the pop ups on their phones — went into effect less than two months ago and allow users to opt out of ID for Advertisers, or IDFA as they are commonly called. Those IDFAs allow advertisers to track iOS users’ activity...

Display Advertising

The Media Shop, Broadsign | October 12, 2022

Broadsign, developer of the leading out-of-home (OOH) advertising platform, and Australian outdoor media company The Media Shop (TMS), today (October 11th, 2022) announced a partnership that will fuel the growth of TMS’ network of retail signage. TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens spanning Coles Express petrol and convenience ...

FourthWall Media | June 02, 2020

Platform Combines Viewing and Advertising Data from Smart TVs and Set-Top Boxes Across All US Markets, and Now Includes Adapt™ to Onboard Linear, Addressable, and Digital Ad Campaigns. FourthWall Media®, a leader in television analytics, has intro...

Ad Networks, Advertiser Platforms

Moloco | February 24, 2023

On February 23, 2023, Moloco, a performance advertising and operational machine learning (ML) company, launched a monetization solution for streaming media and OTT providers with ML support, assisting content owners with increased revenue. Through a combination of machine learning and unique first-party data, this solution would support content owners in building individual ad businesses for higher revenue from increased customer reach than the traditional linear TV business ads...