Online Marketing Institute

Advertiser Campaign Management

Yahoo, Comscore | August 22, 2022

Yahoo today announced a partnership with Comscore (Nasdaq: SCOR) to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns. Additionally, contextual segments - leveraging categories like TV genre - support campaign relevancy and reach within identity-less CTV app environments. “The CTV landscape continues to see tremendous growth, and as spend increases, advertisers want to ensure content suitab...

warc | February 28, 2020

NBCUniversal has launched a new streaming advertising business that is designed to facilitate access to its local TV network on behalf of local and regional connected TV (CTV) and over-the-top (OTT) advertisers. Called NBC Spot On, the new venture is said to provide local advertisers with “unfettered access to brand-safe long-form premium inventory that is fully owned or directly purchased”. A company announcement further stated that NBC Spot On has the means to activate complex CTV/...

Advertiser Platforms

ReBid | May 11, 2022

ReBid is the world's 1st Unified Marketing and Advertising AI Automation platform which is ready for the cookieless world and uses proprietary AI based algorithms that leverages MadTech (MarTech + AdTech) to simplify digital marketing. ReBid has unified workflows, data harmonization and real-time automated reporting. This translates into an immediate saving of 40% on resources and leads to incremental Returns on Ad spends (ROAS) by over 30%. ReBid’s multiple partner inte...

MediaVillage | April 22, 2020

The first Earth Day rallied folks around the country, flooding streets with some 20 million who pledged to save the planet. It may seem archaic today when the notion of gathering people is a death threat. Yet as isolated as we must stay right now, as the 50th Earth Day dawns Wednesday, the reason for the day remains. While no one person can carry the banner to save the planet, one slight, old woman is about as close anyone could get. Jane Goodall is an unlikely hero, but she accepted the mantle ...