Origin Growth

cityam | January 23, 2020

Steve Goodman, who served at WPP for 36 years, and former Omnicom director Peter Thomson said the new venture will exploit the opportunities created by an evolving media landscape. The London-based agency will focus on print media, providing a specialist outlook similar to those already available for the radio and outdoor advertising sectors. Print advertising spend has suffered a steady decline over the last decade, falling from 25 per cent of total spend in 2012 to just 8.7 per cent last year....

AD NETWORKS

University of Houston Law Center | December 27, 2021

A new study authored by University of Houston Law Center Professor Jim Hawkins and student Tiffany Penner and published in the Emory Law Journal indicates that the payday lending industry often targets Black and Latino communities in advertising their products, while the mainstream banking industry targets white consumers. In "Advertising Injustices: Marketing Race and Credit in America," Hawkins and Penner present two empirical studies they conducted on lenders in Houst...

PROGRAMMATIC ADVERTISING

Reflect Systems | August 26, 2021

Reflect Systems, a leader in digital signage solutions, announced a new partner integration along with a host of new features to help businesses better develop and manage their digital signage strategies and drive creation of fresh and engaging content. AdLogic Programmatic Advertising Integration Reflect is pleased to announce a new integration with a programmatic advertising platform, Place Exchange. This integration allows Digital Out-of-Home (DOOH) network operators usi...

SOCIAL MEDIA ADVERTISING

SpringServe | March 03, 2022

SpringServe, the leading ad serving platform for connected TV (CTV), today announced a strategic collaboration with SXSW, to power inventory on their video on demand content, both online and on the SXSW TV apps. SpringServe’s advanced ad serving and inventory management technology helps publishers streamline their monetization to capture the full value of their inventory, all while ensuring high quality ad experiences. SXSW will leverage SpringServe to ensure high-quality in...