Origin Growth

origingrowth.co.uk

They are the agency partner who will supply all the digital tools you need to grow your business and do really lovely things for your target audience. They work with you, not for you, to realise your true potential. They vow to create meaningful digital experiences to engage your customers as soon as you pass ‘go’. They’ve harnessed the best in tech - from AI search to the world’s best location data - to bring solutions that make a real difference to how you interact with your customers, both old and new. They know when driving growth of any kind you need as much help as you can get – and that’s where they come in.

C-Suite On Deck

Sudhir Kumar, Director & Master Growth Architect at Origin Growth, comes with an experience of over 15 years, helping businesses grow their sales and passionate about making a difference to an organization...

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RETINA AI BRINGS CUSTOMER LIFETIME VALUE ANALYTICS TO GOOGLE ADS

Retina AI | February 03, 2022

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Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company today announced an integration with Google Ads, allowing customers to track how effective their advertising campaigns are in acquiring customers with high lifetime value to brands. The new integration means that customers will now be able to measure their advertising campaigns effortlessly on both Facebook and Google. The new capabilities will be available to all existing customers and work direc...

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ENTRAVISION AND META PARTNER IN GHANA

Entravision, Meta | October 14, 2022

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Entravision (NYSE: EVC) a leading global advertising solutions, media and technology company, announced today that its Africa-based digital business unit, Entravision 365 Digital in Ghana, has become the Authorized Sales Partner of Meta, the company that owns Facebook, Instagram and WhatsApp. Entravision 365 Digital will provide support, training, lines of credit and local billing to advertisers in the Ghanaian market, thereby enabling them to meet their business objectives. ...

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ADVERTISER PLATFORMS

IAS SELECTED TO PROVIDE TRANSPARENCY TO NETFLIX’S ADVERTISING PLATFORM

Integral Ad Science, Netflix | October 17, 2022

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Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has been selected by Netflix (Nasdaq: NFLX) as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. “We are excited to partn...

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MAGNA STUDY EXPLORES LISTENING RITUALS AND HOW AUDIO ADVERTISERS CAN IMPROVE ENGAGEMENT AND PURCHASE INTENT BY COMPLEMENTING DAILY ROUTINES

Business Wire | April 18, 2023

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Rituals, as routine as running errands and doing chores, are also key audio-consumption moments in people’s lives and create positive environments for advertisers, according to new research conducted by MAGNA’s Media Trials unit and leading multi-platform audio content and entertainment company, Audacy. The study found that advertisers who aligned with listeners’ rituals saw a greater lift in brand excitement (+10%) and brand relevance (+8%). The study, Alignin...

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AD NETWORKS

RETINA AI BRINGS CUSTOMER LIFETIME VALUE ANALYTICS TO GOOGLE ADS

Retina AI | February 03, 2022

Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company today announced an integration with Google Ads, allowing customers to track how effective their advertising campaigns are in acquiring customers with high lifetime value to brands. The new integration means that customers will now be able to measure their advertising campaigns effortlessly on both Facebook and Google. The new capabilities will be available to all existing customers and work direc...

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news image

AD NETWORKS

ENTRAVISION AND META PARTNER IN GHANA

Entravision, Meta | October 14, 2022

Entravision (NYSE: EVC) a leading global advertising solutions, media and technology company, announced today that its Africa-based digital business unit, Entravision 365 Digital in Ghana, has become the Authorized Sales Partner of Meta, the company that owns Facebook, Instagram and WhatsApp. Entravision 365 Digital will provide support, training, lines of credit and local billing to advertisers in the Ghanaian market, thereby enabling them to meet their business objectives. ...

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news image

ADVERTISER PLATFORMS

IAS SELECTED TO PROVIDE TRANSPARENCY TO NETFLIX’S ADVERTISING PLATFORM

Integral Ad Science, Netflix | October 17, 2022

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has been selected by Netflix (Nasdaq: NFLX) as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. “We are excited to partn...

Read More
news image

ADVERTISER PLATFORMS

MAGNA STUDY EXPLORES LISTENING RITUALS AND HOW AUDIO ADVERTISERS CAN IMPROVE ENGAGEMENT AND PURCHASE INTENT BY COMPLEMENTING DAILY ROUTINES

Business Wire | April 18, 2023

Rituals, as routine as running errands and doing chores, are also key audio-consumption moments in people’s lives and create positive environments for advertisers, according to new research conducted by MAGNA’s Media Trials unit and leading multi-platform audio content and entertainment company, Audacy. The study found that advertisers who aligned with listeners’ rituals saw a greater lift in brand excitement (+10%) and brand relevance (+8%). The study, Alignin...

Read More

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Events

C-Suite On Deck

Sudhir Kumar, Director & Master Growth Architect at Origin Growth, comes with an experience of over 15 years, helping businesses grow their sales and passionate about making a difference to an organization...