OutSystems

Ogury | October 30, 2020

Ogury, the worldwide leader in decision driven advertising declared today announces the arrival of Thumbnail Ad, the world's first non-fullscreen design manufactured explicitly for portable. Ogury is the first to showcase with Thumbnail Ad in-application. The discrete ad design shows up in an exact area inside the application and gives an exquisite and powerful advertising experience. Worked for versatile, the unit is draggable, expandable, and skippable by the client and demo...

Ad Tech and Martech

Pixalate | September 05, 2022

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released new research examining the adoption of Apple's iCloud private relay, a technology designed to protect iCloud+ users' privacy by obfuscating their IP address. According to Pixalate's research into 70 billion open programmatic ad impressions from Safari browsers between May-August 2022, 21% of Safari traffic - across bot...

Display Advertising

Aniview, HUMAN | March 09, 2022

Aniview (https://www.aniview.com/), a global video technology company playing a central role in delivering digital advertising for publishers, and HUMAN (https://www.humansecurity.com/) Security Inc., a global leader in collective protection against sophisticated bot attacks and fraud, renew their partnership to help Aniview protect its customers’ inventory from sophisticated automated cybersecurity risks. This further strengthens the two companies’ partnership, empowering publishers...

Wpromote | September 22, 2020

Wpromote, the Performance Marketing Agency leader in the latest Forrester Wave, announced today the launch of The Ad Creative Bank, a tool to help marketers identify trends, build new best practices, and improve marketing creative. VP of Social Kevin Simonson explained that "We created the Ad Creative Bank because it's difficult to articulate quantitative findings into qualitative insights. We had access to amazing client data at scale and saw that the feedback loop on to the creative t...